via press release:

Investigation Discovery Continues Record-Setting Pace with Best November in Network History & Reaches 80M HH Mark

America’s fastest growing network, Investigation Discovery (ID) garnered its best November in network history, capping off its 43rd consecutive month of year-over-year prime gains among HH, P25-54, W25-54 and P2+ delivery, the longest current streak of any ad-supported cable network.* ID has also reached the 80M HH mark, according to the Nielsen Universe Estimates for December 2012.


Since the beginning of 2011, 35 ID series have achieved a 1.0 HH rating, with the most recent premiere of the new series, Fatal Vows earning a 1.05 on November 17. ID also experienced its highest Friday night ever among HH (657k), P25-54 (416k), W25-54 (289k) and P2+ (782k) delivery, with a full night of premieres of Facing Evil, Deadly Women and the series debut of Wives with Knives on November 23.


ID continues to hold steadfast this year as the #10 ad-supported cable network for Total Day delivery of W25-54 (up 9 ranks vs. 2011) and the #12 network for P25-54. ID was also #1 for length of tune-in for all of television in Prime (25 min. P25-54, 28 min. W25-54) and Total Day (41 min. P25-54, 46 min. W25-54).**


November 2012 vs. November 2011: Primetime Delivery
P2+ +14% (626k vs. 548k)
HH +17% (534k vs. 455k)
P25-54 +17% (279k vs. 238k)
W25-54 +21% (187k vs. 155k)

November 2012 vs. November 2011: Total Day Delivery
P2+ +11% (541k vs. 486k)
HH +15% (488k vs. 423k)
P25-54 +4% (251k vs. 241k)
W25-54 +9% (165k vs. 151k)

YTD 2012 vs. YTD 2011: Primetime Delivery
P2+ +22% (643k vs. 528k)
HH +23% (537k vs. 436k)
P25-54 +21% (301k vs. 248k)
W25-54 +27% (200k vs. 157k)

YTD 2012 vs. YTD 2011: Total Day Delivery
P2+ +33% (566k vs. 426k)
HH +34% (494k vs. 369k)
P25-54 +34% (286k vs. 213k)
W25-54 +37% (184k vs. 134k)

YTD 2012 vs. YTD 2011: Daytime Delivery
P2+ +36% (415k vs. 306k)
HH +36% (369k vs. 271k)
P25-54 +41% (208k vs. 147k)

W25-54 +55% (141k vs. 91k)

*Source: The Nielsen Company, NHI Calendar, 12/26/11-11/25/12, Total Day M-Su 6a-6a, L+SD data, P/W25-54 delivery, Time Period Based Dayparts, Ad-supported cable, excluding NAN and ADSM.

**Source: The Nielsen Company, Live data, NHI Calendar, 10/29/2012 – 11/25/2012, Time Period Based Dayparts, Total Day (M-Su 6a-6a) & Prime (M-Su 8-11p), excludes Kids and Non-English Speaking networks.

Posted by:TV By The Numbers

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