via press release:
LADY GAGA TO OPEN 2011 MTV VIDEO MUSIC AWARDS
ANNOUNCED TONIGHT DURING LIVE TIMES SQUARE TAKE OVER
Thousands of Little Monsters Invaded Streets of NY to Catch Glimpse of
Mother Monster at MTV Headquarters
New York, NY (August 18, 2011) – Lady Gaga announced tonight that she is set to open the 2011 MTV Video Music Awards during “MTV First: Lady Gaga” to thousands of fans in Times Square as her Little Monsters revealed the news via a banner right in the center of New York City. She also introduced her new music video “Yoü and I” for its television premiere and responded to questions from fans on TV and online at www.mtv.com.
“I have a really big announcement,” the New York native told MTV’s Sway, the same night her “Yoü and I” video made its television debut. “But I thought as usual, instead of me announcing it, I’d let the Little Monsters do it for me.”
“It means the world to me,” Gaga said of opening the 2011 VMAs. “I just feel really blessed every day. I have the most amazing fans.”
MTV First: Lady Gaga Live
Lady Gaga joins previously announced 2011 VMA performers including Adele, Bruno Mars, Lil Wayne, Chris Brown and Young The Giant. The “2011 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.)
“Yoü and I” is the fourth single to be released from Lady Gaga’s third studio album, Born This Way. In addition to performing, Lady Gaga is nominated for four Moonmen at the “2011 MTV Video Music Awards,” including Best Female Video (“Born This Way”), Best Art Direction (“Judas”), Best Choreography (“Judas”) and Best Video with a Message (“Born This Way”).
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.