via press release:
Lady Gaga to Premiere New Music Video “Yoü and I” and Make Major Announcement LIVE on MTV and LOGO
during “MTV First: Lady Gaga”
Thursday, August 18th at 7:49pmET
Mother Monster to Stay on for Additional LIVE Q&A with MTV News’ Sway Calloway on MTV.com
New York, NY (August 15, 2011) –Multi-platinum and Grammy Award-winning artist Lady Gaga will hit the airwaves LIVE on Thursday, August 18th at 7:49pm ET to introduce her new music video “Yoü and I” and make a big announcement simultaneously on MTV and LOGO during “MTV First: Lady Gaga.” Immediately following the on-air portion, Gaga will stay on for an exclusive LIVE interview and interactive Q&A session with MTV News’ Sway Calloway on MTV.com. Fans can submit questions beginning today through MTV.com or via Twitter (using @MTVNews / hash-tag #MTVGAGA). In addition, mtvU, MTV Hits and Tr3s will premiere “You and I” on the same night at 8pm ET.
“Yoü and I” is the fourth single to be released from Lady Gaga’s third studio album, Born This Way. The first single from the album, title track “Born This Way,” set a music industry record by becoming the fastest single in history to reach sales of 1,000,000 copies (five days after its February 11th release). Only the 19th single to ever debut at #1 on the Billboard Hot 100 (issue date February 26, 2011), the recording was Lady Gaga’s third #1 on the chart. On iTunes, the song debuted at the top spot in 14 countries, including the U.S., and hit #1 in all 23 iTunes stores worldwide its first week out. The singles from the album, including “Born This Way”, “Judas”, “The Edge of Glory” & “Yoü & I” have sold a combined total of more than 6 million copies in the US alone.
In less than three years, Lady Gaga has earned numerous achievements including five Grammy Awards amongst twelve nominations, two Guinness World Records and the estimated sale of 15 million albums and 51 million singles worldwide. Billboard named her both the “2010 Artist of the Year” and the top selling artist of 2010 ranking her as the 73rd Artist of the 2000’s decade. Gaga has been included in Time’s annual “The 2010 Time 100” list of the most influential people in the world as well as Forbes’ list of the “The World’s Most Powerful Celebrities” in the world. Forbes also placed her at number seven on their annual list of the world’s “100 Most Powerful Women.” She is currently nominated for four Moonmen at the “2011 MTV Video Music Awards,” including Best Female Video (“Born This Way”), Best Art Direction (“Judas”), Best Choreography (“Judas”) and Best Video with a Message (“Born This Way.) The “2011 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT.)
With over 1.3 billion combined views of all her videos online, Lady Gaga is one of the biggest living people on Facebook with over 41 million ‘likes’ and is #1 on Twitter with over 12 million followers. Lady Gaga is the only artist in the digital era to top the 5 million sales mark with her first two hits.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.