via press release:

Disney Channel is TV’s No. 1 Network in Prime and Total Day in Kids 6-11

and Tweens 9-14, and Cable’s No. 1 Network in Prime in Total Viewers

Friday’s Debut and Sunday’s Encore of “Lemonade Mouth”

Are TV’s Top 2 Telecasts in Kids 6-11 and Tweens 9-14 and

Cable’s Top 2 Scripted Telecasts in Total Viewers

Disney Channel: Weekly Highlights

During the week of April 11, Disney Channel ranked as TV’s No. 1 network in Total Day in Kids 6-11 (596,000/2.4 rating) and Tweens 9-14 (492,000/2.0 rating), delivering the week’s Top 2 TV telecasts with the premiere and encore airings of the channel’s 83rd original movie, “Lemonade Mouth.” In Tweens 9-14, the network has ranked No. 1 in 19 of the previous 20 weeks.

In Prime, Disney Channel was cable’s No. 1 network in Total Viewers (2.9 million), with “Lemonade Mouth” accounting for cable’s Top 2 scripted telecasts. Among target kid demos, Disney Channel ranked No. 1 for the 310th consecutive week among Kids 6-11 (1.21 million/4.9 rating), and placed No. 1 for the 307th time in the previous 310 weeks among Tweens 9-14 (1.05 million/4.3 rating).

The No. 1 cable movie of 2011 to date in Total Viewers, Friday’s debut of “Lemonade Mouth” stood as the week’s No. 1 scripted cable telecast (5.7 million), with its high-performing Sunday encore (4.5 million) ranking as the week’s No. 2 scripted prime cable telecast.


Source:  NTI, U.S. ratings. 4/11/11-4/17/11, Live + Same Day; 2011 to date: 12/27/10-4/17/11, Live + Same Day).

Posted by:TV By The Numbers

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