via press release:
Level Up Debuts as Cartoon Network’s #1 Live-Action Series Premiere
In Network History
Ranks #1 in Time Period on All Television Among Kids 2-11 & All Boys; #1 Telecast of the Day Among Boys 9-14
Themed CartoonNetwork.com Game “Maldark: Conqueror of All Worlds” Scores as #1 Site Game Launch of 2011;
Attracts 1.6 Million Monthly Players and almost 9 Million Game-Plays to Date
The series premiere of Level Up (Tuesday, Jan. 24, 8-8:30 p.m.), Cartoon Network’s newest live-action comedy, beat all previous network records as the #1 live-action series premiere, charting double and triple-digit delivery gains across all targeted kids and boys demos vs. the same time period last year, according to preliminary data from Nielsen Media Research. The new series, featuring CG-animation effects and characters, also scored as the #1 telecast in its time period on all television—broadcast and cable—among kids 2-11, boys 2-11, boys 6-11 and boys 9-14. It also ranked as the #1 telecast of the day among boys 9-14 on all television. More than two million total viewers tuned into the half-hour series premiere.
Highlights of Level Up’s series premiere performance, compared to the same 2011 time period, include the following:
- Kids 6-11 delivery (879,000) increased by 58%, and ratings (3.6) by 64%
- Kids 2-11 delivery (1,195,000) increased by 23%, and ratings (2.9) by 26%
- Kids 9-14 delivery (758,000) increased by 139%, and ratings (3.2) by 146%
- Boys 6-11 delivery (661,000) increased by 54%, and ratings (5.3) by 56%
- Boys 2-11 delivery (820,000) increased by 23%, and ratings (3.9) by 15%
- Boy 9-14 delivery (570,000) increased by 131%, and ratings (4.6) by 130%
- Total Viewers 2+ delivery (2,085,000) increased by 29%
Also worth noting, a Level Up-themed online game at CartoonNetwork.com launched concurrently with the movie pilot on Nov. 23, “Maldark: Conqueror of All Worlds,” scored as Cartoon Network’s #1 Game Launch of 2011-to-date, averaging 1.6 million monthly uniques and more than 8.9 million game plays to date.
Wyatt (Gaelan Connell), Dante (Connor del Rio) and Lyle (Jessie T. Usher) are top gamers in their favorite online game Conqueror of All Worlds. They’ve defeated trolls, squashed barbarians, annihilated ghouls and trashed everything else the game can throw at them. But it’s a whole new experience battling their online foes IRL (in real life)! Now the boys, along with their classmate Angie (Aimee Carrero) must “level up” in order to deal with high school life while protecting their town. And all without a cheat code! Max Ross (Lonny Ross) is the multi-millionaire genius and eccentric game creator who helps the kids out on their real world quests.
Level Up (www.CartoonNetwork.com/LevelUp) is created by executive producers Derek Guiley and David Schneiderman (both credited for Chasing Liberty). Peter Murrieta (Wizards of Waverly Place, Hope and Faith) serves as the executive producer and show-runner for the series.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.