via press release:
LIFETIME REGISTERS YEAR-ON-YEAR GROWTH FOR MONTH OF MAY
LOS ANGELES, CA (May 30, 2013) – Bolstered by its hit dramas The Client List and Army Wives, and reality programs Dance Moms and Preachers’ Daughters, Lifetime posted gains in viewership this past month vs. May 2012, racking up a +12% jump among Total Viewers compared to last May, +16% with Adults 25-54, +12% with Women 25-54 and +5% in Adults 18-49, according to Nielsen Research.
Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation