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THE CW’S “THE VAMPIRE DIARIES” SOARS TO SERIES HIGH
VAMPIRE DIARIES Scores its Best Adults 18-34 Ratings EVER and
Matches Series High in Women 18-34
VAMPIRE Lands its Best Adults 18-49, Women 18-49 and Total Audience Since Debut
SUPERNATURAL Ties Season High in Adults 18-34 and
Posts Second Largest Audience of the Season
Facing the World Series, The CW Delivers Its Best Thursday in 2 ½ Years
With Adults 18-34
The CW’s Thursday Continues to Build Year-to-Year
October 30, 2009 (Burbank, CA) – The CW’s freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering its best adults 18-34 (2.3/7) EVER, and matching its series high among women 18-34 (3.1/9), according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also matched The CW’s all-time high in the time period with women 18-34 and registered the network’s best adults 18-34 ratings in the time period since October 2007.
The ever-so-timely Halloween-themed episode of THE VAMPIRE DIARIES, titled “Haunted,” also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.6/7) and total viewers (4.2mil) ratings ever, behind only its series debut.
VAMPIRE DIARIES ranked second in the hour among women 18-34, females 12-34 (3.0/9) and female teens (2.6/9).
At 9:00p.m., The CW’s SUPERNATURAL scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.4/4) and delivering its second largest audience of the season (2.9 million).
Squaring off against the “World Series” on Fox, The CW scored its best Thursday in more than 2 ½ years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW’s second best performance of the season in women 18-34 (2.2/6), adults 18-49 (1.7/4) and total viewers (3.5mil).
Versus the same night a year ago, The CW’s Thursday is up 69% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 21% in female teens (1.7/6).