via press release:


Viewers Can Tune In to to Watch and Cast Votes in Real Time

Los Angeles – October 6, 2010 – The highly anticipated interactive reality web series from actor/producer Seth Green and Digital Broadcasting Group, ControlTV (, today kickstarts a six-week live-streamed social experiment that will allow viewers to dictate daily decisions for the show’s protagonist, Tristan Couvares, in real time, 24 hours a day. Viewers will help 25-year-old Tristan face his quarter-life crisis head-on deciding everything from what he wears and eats, to where he works and who he dates. Launching today at 8 a.m. PT, the show will open with the audience’s first vote being how to wake Tristan in his new, camera-rigged loft in Los Angeles, California. Viewers can tune in to vote and watch on Tristan’s life at

Audience members can log on to to observe Tristan LIVE, cast roughly a dozen votes throughout each day, engage with other viewers and watch as Tristan does what the majority audience wants. Social media forums like Facebook ( and Twitter ( will also keep fans connected, while those that would like to get deeper insight into Tristan’s life can check out his Twitter and Facebook pages ( Fans can also choose to receive updates via email and text messages so they can keep up with Tristan’s next move.

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Presented by Ford Motor Company and Sprint, ControlTV was created and is executive produced by Seth Green and Matthew Senreich, creators/executive producers/writers/directors of the Emmy Award-winning “Robot Chicken,” the highest-rated original program on Cartoon Network’s Adult Swim, along with producer Richard Saperstein, former president of Dimension Films; “The Bachelor” and “The Bachelorette” director Ken Fuchs; award-winning commercial director Stephen Kessler; and interactive technology expert Craig Ullman. Shara Kay is co-producing.

The show is also executive produced and distributed by Digital Broadcasting Group (, a full-service video network specializing in the distribution of video inventory. The highlights of each day’s action will be edited into a webisode, concluding with a vote, which will be distributed across the DBG video network.

About Digital Broadcasting Group

Digital Broadcasting Group (DBG, distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 163 million monthly uniques, the DBG Video Network distributes advertisers’ pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG’s Emmy Award winning in-house production team produces original programming that aligns with a brand’s communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with Emmy Award winning writers and producers Joseph Gomes and Gregg

Posted by:TV By The Numbers

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