via press release:
OXYGEN’S DATING COMPETITION SERIES “LOVE GAMES” DELIVERS NETWORK’S HIGHEST RATED FRESHMAN SEASON AMONG W18-34 AND A18-34
Series’ Boasts Oxygen’s Youngest Audience Ever
WWW.OXYGENLIVE.COM, Real Time Water Cooler Destination, Records Triple Digit Increases Week Over Week
NEW YORK – May 5, 2010 – Oxygen marks a new milestone as dating competition series “Love Games: Bad Girls Need Love Too” delivered the network’s highest rated freshman season in key demos W18-34 (260,000) and A18-34 (332,000) following last night’s season finale, according to Nielsen Media Research. The series also marked another record-breaking achievement as “Love Games” became the youngest skewing program ever on the network with a median age of 22.6.
The telecast also outperformed the previous week’s episode seeing significant growth among all key demos, up +8% for W18-49 (270,000 vs. 251,000), up +20% for W18-34 (235,000 vs. 196,000), up +12% for A18-49 (359,000 vs. 321,000) and up +8% for total viewers (559,000 vs. 520,000).
Oxygen’s groundbreaking real time water cooler destination, WWW.OXYGENLIVE.COM, recorded triple digit increases in unique visitors and page views versus last week’s telecast. The interactive social experience was up +120% in unique visitors (2.9K vs. 1.3K), up +203% in East Coast page views (41.5K vs. 13.7K) and up +223% in West Coast page views (5.6K vs. 1.7K). Additionally, the “Love Games” show site had its best premiere day performance of the season seeing double-digit growth week over week with page views up +59% (6.7K vs. 4.2K), daily uniques up +70% (91.6K vs. 53.8K) and video streams up +55% (8.8K vs. 5.7K).
Last night’s season finale of “Love Games” came to a dramatic conclusion when only one Bad Girl and her beau were left standing. The dating competition series featuring Amber (season three), Kendra (season four) and Sarah (season three) vying for the man of their dreams from a pool of 13 eligible bachelors took the ladies and suitors through a series of off-the-wall challenges and group dates as they worked together to identify the guy most ideal for them. In the end, after enduring many twists and turns, Cosmo won Kendra’s heart and Nick won over Sarah. After being eliminated, Amber returned in one last twist to elect Sarah and Nick as the final “Love Game” winners with a prize of an all expense paid destination trip. Comedian Bret Ernst (“Wild West Comedy Show”) hosted the series.
“Love Games” is produced by Bunim-Murray productions with Jonathan Murray, Gil Goldschein, Brandon Wilson and Jeff Schmidt serving as executive producers. Tess Gamboa is co-executive producer.
Sources: Omniture SiteCatalyst 5/4/10 vs. 4/27/10
Nielsen Explorer, LS data, Love Games season 3/16/10-5/4/10