Macys 4th of July

via press release:

‘MACY’S 4TH OF JULY’ SPECIAL GENERATES THE HIGHEST SATURDAY AVERAGE FOR ANY BIG 4 NET, EXCLUDING SPORTS, SINCE FEBRUARY

 

‘FIREWORKS SPECTACULAR’ IS UP +10% VERSUS THE COMPARABLE PRIOR SATURDAY TELECAST IN 2009 FROM 9-10 P.M.

 

MACY’S SPECIAL SOARS +86% FROM ITS FIRST HALF-HOUR TO ITS FOURTH IN 18-49 AND BY 4.3 MILLION PERSONS OR +124% IN TOTAL VIEWERS

 

DESPITE THIS YEAR’S SATURDAY AIR DATE, THE 10 P.M. ‘MACY’S’ RECAP EQUALS LAST YEAR IN 18-49 AND GROWS IN TOTAL VIEWERS

 

NBC dominated primetime with the “Macy’s 4th of July Fireworks Spectacular” delivering the highest-rated Saturday (0.9) for any Big 4 network, excluding sports, since Feb. 21 (1.0 for NBC’s “Dateline Mysteries” and “SNL Vintage”).

 

NBC ranked #1 among the Big 4 for the night in every key measure.

 

“Macy’s 4th of July Fireworks Spectacular” (0.9/6 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET):

  • Is up +10% in 18-49 rating comparing last night’s second-hour result from 9-10 p.m. (1.1/7 for that hour) to the rating for the annual special’s prior Saturday telecast (1.0/5 for its one hour from 9-10 on Saturday, July 4, 2009)and is up +20% or 1.0 million persons in total viewers (6.211 million from 9-10 last night vs. 5.196 million in 2009).
  • Tied the 10-11 p.m. recap as the #1 primetime show of the night in adults 18-49.
  • Ranked #1 or tied for #1 with the recap in total viewers, adults 25-54, adults 18-34, kids 2-11 and most other key measures.
  • Soared by +86% from its first half-hour to its fourth in adults 18-49 (0.7 to 1.3).
  • Skyrocketed by 4.3 million persons or +124% from its first half-hour to its fourth in total viewers (3.5 million to 7.8 million).
  • As expected with a Saturday airdate, last night’s telecast is down 0.2 of a point versus the year-ago Friday “Fireworks Spectacular” (0.9/6 vs. 1.1/6 from 8-10 on Friday, July 4, 2014) and 9% in total viewers (4.884 million vs. 5.373 million).

 

 

A recap telecast of “Macy’s 4th of July Fireworks Spectacular” (0.9/5 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET):

  • Despite this year’s Saturday airdate, matched the year-ago recap in 18-49 and is up +4% in total viewers (4.392 million vs. 4.242).
  • Tied the 8-10 p.m. first-run telecast as the night’s #1 primetime show on the Big 4 in 18-49 and was #1 in teens 12-17 (with a 0.4 rating).
  • It’s the first time in the five years NBC has run a 10 p.m. recap that the recap has matched the first-run telecast in 18-49 rating.

       

 

 

NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

Posted by:TV By The Numbers

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