via press release:
WE tv ORDERS A SECOND SEASON OF POPULAR ORIGINAL SERIES,
10 One-Hour Episodes to Debut in Early 2013
NEW YORK, NY – May 9, 2012 – WE tv has ordered a second season of its original series MARY MARY just six weeks into the debut season’s successful run. The series stars Erica and Tina Campbell, sisters and musicians in the three-time Grammy® award winning Gospel duo, “Mary Mary.” The second season begins production this month; 10 one-hour episodes will premiere on WE tv in early 2013.
The second season will follow the sisters through the birth of Tina’s fifth child, their latest album release – “Go Get It” – a family wedding, a cross-country album tour and countless appearances and events, all while balancing their busy, growing families.
Commented Lauren Gellert, WE tv’s senior vice president of original production & development: “The success of ‘Mary Mary’ is both a testament to the engaging personalities of Erica and Tina and to WE tv’s programming strategy of catering to an underserved audience of African American women. Coupled with ‘Braxton Family Values’ and the upcoming series ‘LA Hair’ and ‘Tamar & Vince,’ ‘Mary Mary’ is yet another opportunity for WE tv to serve this valuable audience and provide opportunities to our advertising and distribution partners to engage with them as well.”
Added Erica and Tina: “We’re super excited about season 2 — more music, more mommying, more husbands, more Goo Goo, Mitchell and Ms. Honey, and definitely more fun and chaos!”
To date, MARY MARY has been viewed by 11.1 million total viewers since its premiere on March 29, and is delivering three times WE tv’s prime time female viewership average. The season one finale airs on Thursday, May 31 at 9 pm, ET/PT.
MARY MARY is produced for WE tv by eOne Televison with executive producers Tara Long, Eric Hoberman and John Morayniss. The show is also executive produced by Erica and Tina Campbell and Mitchell Solarek. Kate Farrell serves as the executive producer for WE tv.
Source: Nielsen, Live+SD. Mary Mary all TCs in Total Day (3/29/12-5/3/12), prog reach, P2+ (000), 1 min qualifer. MM S1 td (3/29/12-5/3/12, Th 9p/10p, new eps only) W18-49/W25-54 avg delivery vs. WE tv Prime M-Su 8p-11p, 2Q12 QTD (thru 5/6/12). Subject to quals upon request.
About WE tv
WE tv (www.wetv.com) is the women’s network that showcases an unfiltered, modern view of family life. The original programming presents stories from a woman’s perspective and features celebrities and personalities audiences can relate to and embrace. The network’s slate of original series, including the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best?, Bridezillas and My Fair Wedding with David Tutera, underscore WE tv’s brand position and tagline, Life As WE Know It, which signifies the connection women share based on similar life experiences during life’s defining moments – like getting married, raising a family, dealing with sibling rivalry, and making ends meet. Owned and operated by AMC Networks Inc., WE tv is available in over 78 million homes and is available in HD and on demand.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.