via press release:
Monday’s NCAA Women’s Basketball Selection Special Most-Viewed Since 2011
ESPN’s exclusive coverage of the one-hour NCAA Women’s Basketball Selection Special Presented by Capital One on Monday, March 16, at 7 p.m. ET averaged 906,000 viewers, based on a 0.6 HH US rating, the most-viewed women’s selection show since 2011. This season’s program posted viewership and ratings increases of 39 percent (vs. 652,000 viewers) and 20 percent (vs. 0.5), respectively, over last year.
Top Two Markets Features Showdown between Connecticut and Tennessee Home Bases
The home markets for Connecticut and Tennessee led all markets for the Selection Special with Hartford-New Haven (a 4.4 metered market rating) taking the top spot and Knoxville (a 2.2 rating) finishing second. Memphis (1.5) finished in third followed by West Palm Beach (1.3) Cincinnati (1.2) and Columbus (1.1). Baltimore, San Diego, Albuquerque, Minneapolis-St. Paul, Washington D.C., San Antonio and Norfolk are tied with a 1.0 rating.
The NCAA Division I Women’s Basketball Championship Presented by Capital One will be shown in its entirety across ESPN, ESPN2, ESPNU, ESPN3, WatchESPN and ESPN FULL COURT beginning with first-round action on Friday, March 20. Play culminates with the NCAA Women’s National Championship game on Tuesday, April 7, at 8:30 p.m. ET on ESPN from Tampa Bay, Fla.