via press release:
MOST WATCHED DAY ONE IN PRESIDENTS CUP HISTORY
Golf Channel Coverage from Australia Draws Nearly 1.3 Million Viewers, Beats All Previous Day One’s of the Event
Online Content Spurs 102 Percent Increase in Page Views for GolfChannel.com
ORLANDO, Fla. (Nov. 18, 2011) – Golf Channel’s Day One coverage of The Presidents Cup from Melbourne, Australia, is the most-watched day one in the event’s history, drawing nearly 1.3 million average viewers.
The household rating for the telecast (1.2 / 1,268,000) was up 88 percent from the last comparable round when the biennial event was played overseas (South Africa, 2003) and five percent higher than the previous best day one of the event, played in San Francisco in 2009. This record rating is especially significant given the 16 hour time difference between Melbourne and the East Coast of the United States.
The rating peaked at 1.5 when Tiger Woods teed off against a pairing featuring Adam Scott, who currently employs Woods’ former caddie, Steve Williams.
“This record audience is a real testament to the growing popularity of the game of golf around the globe,” said Golf Channel President Mike McCarley from Melbourne. “The fact that this U.S. television record was set from an event 16 hours away is an especially strong signal for the vitality of golf. We’re hearing loud and clear from our passionate viewers that they love primetime golf.”
The Presidents Cup anchored Golf Channel’s Wednesday primetime schedule, which also became the most-watched and highest-rated night in primetime ever on Golf Channel.
Golf Channel’s digital traffic also realized significant gains, with GolfChannel.com page views on Wednesday up 102 percent over the same day during the last event in 2009, and was the busiest day since the site re-launched in June.
The NBC Sports Group is surrounding fans this week with coverage from The Presidents Cup 2011, including 51 ½ hours of match-play action both on Golf Channel – carrying all four rounds live for the first time, with much of it in primetime – and NBC, as well as 22 hours of wrap-around news and analysis on Golf Channel and GolfChannel.com all week from Royal Melbourne Golf Club in Australia.
Digital Integration: GolfChannel.com this week became the complete golf news and editorial site for NBCSports.com, as well as MSNBC.com. In time for Golf Channel and NBC’s robust coverage of The Presidents Cup, the recently redesigned GolfChannel.com replaces the golf section on NBCSports.com on the web, as well as across NBC Sports’ mobile and tablet platforms. GolfChannel.com Senior Writer Rex Hoggard is reporting from Royal Melbourne Golf Club all week.
Presidents Cup Contributes to Best November Ever: Golf Channel’s investment to strengthen its fall tournament lineup, which included last week’s Emirates Australian Open and expanded coverage of The Presidents Cup has the network on pace to deliver the most-watched and highest-rated November in its history.
Big Break Sets Ratings Mark: Tuesday’s ninth episode of Big Break Ireland, the current season of Golf Channel’s popular reality series, was the most watched telecast of an original series on Golf Channel this year, attracting 380,000 average viewers and up 41 percent from the previous week’s episode.
Strong Fall Tournament Lineup: A sampling of Golf Channel’s upcoming tournament lineup, which will feature established stars like Tiger Woods, Greg Norman, Darren Clarke and Sergio Garcia, and young phenoms like Rory McIlroy, Rickie Fowler and Dustin Johnson, includes:
Omega Mission Hills World Cup (PGA TOUR)
Dates: Nov. 23-26
Venue: Mission Hills Golf Club, Hainan Island, China
The Field: Martin Kaymer*, Rory McIlroy*, Matt Kuchar, Graeme McDowell*, Charl Schwartzel*, Louis Oosthuizen*, Ian Poulter, Gary Woodland
Australian PGA Championship (PGA TOUR Australia)
Dates: Nov. 24-27
Venue: Hyatt Regency Coolum, Queensland, Australia
The Field: Greg Norman*, Jason Day, Bubba Watson, Darren Clarke*, Geoff Olgilvy*, Aaron Baddeley
Chevron World Challenge (PGA TOUR)
Dates: Dec. 1-4
Venue: Sherwood Country Club, Thousand Oaks, Calif.
The Field: Tiger Woods*, Keegan Bradley*, Steve Stricker, Dustin Johnson, Jason Day, Matt Kuchar, Nick Watney, Keegan Bradley*, Bill Haas, Webb Simpson, Bubba Watson, K.J. Choi, David Toms*, Paul Casey, Hunter Mahan, Jim Furyk*, Brandt Snedeker
Dubai World Championship (Season-Ending Event on European Tour)
Dates: Dec. 8-11
Venue: Jumeirah Golf Estates, Dubai, United Arab Emirates
The Field: Luke Donald, Rory McIlroy*, Charl Schwartzel*, Martin Kaymer*, Lee Westwood*, Darren Clarke*, Miguel Angel Jimenez, Ian Poulter, Matteo Manassero, Graeme McDowell*, Sergio Garcia, Louis Oosthuizen*, Retief Goosen* and Paul Casey.