via press release:
MOST WATCHED DAY TWO IN PRESIDENTS CUP HISTORY
Tops Day One to Become Most-Watched Day of Presidents Cup Ever on Cable
Both Days on Golf Channel Surpass Any Previous Cable Coverage
GolfChannel.com Visitors Increase 82 Percent
ORLANDO, Fla. (Nov. 20, 2011)– Golf Channel’s coverage of The Presidents Cup broke another record, with Day Two viewership topping Day One – the previous best day – to become the most-watched day on cable in the history of the biennial tournament, according to preliminary national ratings released today by Nielsen. This milestone is especially significant given the 16-hour time difference between the U.S. Eastern time zone and Australia.
Golf Channel’s Day One and Day Two coverage from Melbourne both surpass all previous days on cable TV in the history of the event, which includes four days on ESPN, eight days on TNT and two days on Golf Channel.
Data showed average viewers for Day Two coverage was 1,508,000. Average viewers for Day One and Day Two combined was up 123 percent from comparable days when the event was last played overseas (South Africa, 2003). Viewership for Day Three and the Final Day of The Presidents Cup will be available when national ratings are released by Nielsen.
The Presidents Cup Day Two coverage anchored Golf Channel’s Thursday primetime schedule, which replaced Wednesday as the most-watched and highest-rated night in primetime ever on the network.
Digital Gains Continue: GolfChannel.com continued to see gains, with visitors for Day Two up 33 percent from Day One and 82 percent over same day in 2009. GolfChannel.com last week became the complete golf news and editorial site for NBCSports.com, as well as MSNBC.com. The recently redesigned GolfChannel.com replaces the golf section on NBCSports.com on the web, as well as across NBC Sports’ mobile and tablet platforms.