via press release:
MTV ADDS TO ORIGINAL MOVIE SLATE WITH HIGH SCHOOL COMEDY “MADE: THE MOVIE” PREMIERING TUESDAY, AUGUST 24 AT 10PM ET/PT
NEW YORK, NY (August 4, 2010) MTV is picking up its pompoms and heading to try-outs in its latest original TV film “MADE: The Movie” premiering Tuesday, August 24 at 10p.m. ET/PT. Inspired by the Emmy Awarding-winning reality series, “MADE,” the two hour scripted feature tells the story of an unpopular high school student as she pursues her dream of attaining a coveted spot on the cheerleading team. This marks the third premiere from the new slate of original movies produced in association with MTV. Beginning August 25, 2010, “MADE: The Movie” will also be available on iTunes at $3.99 per download.
“‘Made’ the reality series remains one of our most popular and enduring franchises,” said Chris Linn, Executive Vice President of Production for MTV. “Its relatable stories about young people overcoming obstacles and pursuing their dreams, make it a natural fit for scripted dramatization. This film is a great example of our commitment to delivering diverse content specifically crafted for the MTV audience.”
“MADE: The Movie” follows the journey of Tuba (Cyrina Fiallo “Everybody Hates Chris,” “My Alibi”), an unpopular band member who pursues her dream of trying out for the high school cheerleading team, much to her friends’ dismay. In an attempt to stave off any embarrassment, her brother Marshall (Brett Dier “Smallville” “Kaya”), the school’s star basketball player, convinces Andi (Rachel Skarsten “American Pie Presents Beta House” “Birds of Prey”), his A-list cheerleader girlfriend, to take Tuba under her wing and train her. Although the two girls couldn’t be more different in attitude and personality, they come to see that although they may sit on separate sides of the cafeteria, they have a lot more in common than they think.
Produced by Entertainment One, the two-hour original comedy feature is written by Amy and Wendy Engelberg (“Clueless,” “What I Like About You”) based on a teleplay by Angela Day. John Morayniss, Ira Pincus, Bob Kusbit and Francis Lyons are Executive producers. Chris Danton and Tracey Boulton serve as Producers. Tony DiBari, Lisa Silfen, Chris Linn and Robin Palmer serve as executives for MTV.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 — up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.
About Entertainment One:
Entertainment One (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, children’s programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,400 hours of television programming and 45,000 music tracks.