via press release:
MTV CONFIRMS SNOOKI BALL DROP MOVING FORWARD IN SEASIDE HEIGHTS,
NEW JERSEY AS PART OF “NEW YEAR’S BASH 2011”
New Year’s Eve Special Hosted By Comedian Whitney Cummings and Featuring Members of “Jersey Shore” Cast And A Performance By Flo Rida
New York, December 30, 2010 – MTV today issued the following statement confirming that the highly anticipated New Year’s Eve Snooki ball drop, previously planned for the company’s Times Square headquarters, will move forward in Seaside Heights, New Jersey.
“We love our Times Square home and while we’re disappointed there won’t be a Snooki ball drop there, she cannot be denied! So we’re taking a road trip to the place where it all began, Seaside Heights, and droppin’ it all there.”
“New Year’s Bash 2011” debuts live on MTV and MTV2 from MTV’s Times Square Studio on December 31 at 10:30pm ET (tape delay PT).
The Special will provide a comedic look back at 2010, as well as an extended sneak peek of the forthcoming season of Jersey Shore. Hosted by comedian and rising star Whitney Cummings, the special will feature appearances by members of the cast of “Jersey Shore,” “Saturday Night Live’s” Bobby Moynihan, comedian Nick Kroll, Internet sensation Keenan Cahill, “Pretty Little Liars” cast members Ashley Benson and Shay Mitchell plus performances from hip-hop artist Flo Rida.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.