via press release:
MTV AND LOGO TV JOIN FORCES AND HAND OVER THE REINS
TO LADY GAGA FOR DAY LONG, BEHIND THE SCENES LOOK AT HER SOLD-OUT
ROSELAND BALLROOM RESIDENCY ON FRIDAY, APRIL 4
Lady Gaga Joined by MTV News’ Sway Calloway to Give Fans an Inside Look at One of the Final Shows Ever to Take Place in the Iconic NYC Venue and Hear Info on the Upcoming “artRAVE: The ARTPOP Ball” Worldwide Tour
New York, NY (April 3, 2013) – MTV and Logo TV today announced plans to join forces and collectively turn over its networks to global superstar Lady Gaga for a day long multiscreen celebration on Friday, April 4. Viewers will get an exclusive and behind the scenes look at Gaga’s residency of famed New York City venue Roseland Ballroom, which is closing its doors for good after her final show on April 7th, 2014. To view a sneak peek of, click here.
Throughout the entire day, Lady Gaga will regularly break into programming on MTV, MTV Hits and Logo TV. Currently in the midst her seven night sold-out residency to mark the closure, Gaga will be joined by MTV News’ Sway Calloway to give fans unprecedented access including behind the scenes footage of show rehearsals, an exclusive tour of her apartment, and a look at some of her collection art sent in from Little Monsters. Additionally, fans will be able to check out the exclusive content via her MTV Artist page (LadyGaga.MTV.com), as well MTV and Logo’s various social channels.
Viewers will also hear news about Lady Gaga’s upcoming worldwide tour “artRAVE: The ARTPOP Ball” which kicks off in Florida on May 4th, 2014 and just had an additional 6 dates added to accommodate sales. In addition to the tour, gaga will discuss her current single, G.U.Y., the third released from her latest album ARTPOP. The video for G.U.Y. already has over 26 million views and and includes cameos from the cast of Bravo’s “The Real Housewives of Beverly Hills” & Andy Cohen from “Watch What Happens Live” in addition to YouTube sensation SkyDoesMinecraft.
The exclusive coverage of the Roseland Ballroom Residency is the latest in a long line of collaborations between MTV, Logo TV and Lady Gaga. Back in 2008, Gaga made her debut television performance on Logo TV’s NewNowNext Awards where she gave the world the first glimpse of her now famous stage antics with a performance of “Just Dance.” Since then, she has gone on to serve as the mastermind behind some of the most memorable “MTV Video Music Award” performances in recent memory, including a wig-tastic performance of “Applause,” powerful and bloody rendition of “Paparazzi” to the gender bending, adrenaline fueled version of “You and I.”
LADY GAGA came to prominence following the release of her debut studio album The Fame (2008), which sold over 15 million copies worldwide. Her contributions to the music industry have garnered her numerous achievements including five Grammy Awards amongst fifteen nominations, thirteen MTV Video Music Awards amongst twenty-six nominations, and the estimated sale of 27 million albums and 130 million singles worldwide. She has travelled the world on numerous tours including 2008’s The Fame Ball, 2009-2011’s The Monster Ball and 2012-2013’s Born This Way Ball. An HBO television special titled Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden earned an Emmy Award amongst its five nominations. Her third studio album, Born This Way, broke the iTunes record for the fastest rise to the # 1 on release day. In 2013, Time Magazine named her the second most influential person of the decade. With over 2.7 billion combined views of all her videos online, Lady Gaga is one of the biggest living forces in social media with over 63 million likes on Facebook and over 41 million followers on Twitter. She is also a global activist and philanthropist, having been an outspoken supporter of many important issues including LGBT rights, HIV/AIDS awareness, body image issues, and youth empowerment. In 2011, she launched her own Born This Way Foundation, a non-profit dedicated to empowering youth and creating a kinder and braver world. In 2011 she also built & launched a social network just for her fans, LittleMonsters.com. Lady Gaga is the only artist in the digital era to top the 5 million sales mark with her first two hits. Lady Gaga’s fourth studio album, ARTPOP, was released on November 11, 2013 and debuted at number one on the Billboard 200 with 258,000 copies sold in its first week, earning Lady Gaga her second consecutive number-one album; to this date it has sold 2.3 million copies worldwide. For Lady Gaga, ARTPOP is a self-described reverse Warholian expedition. Currently, Lady Gaga is playing a record-setting number of sold-out shows at New York City’s Roseland Ballroom before it closes its doors forever. Starting in May, Lady Gaga will once again travel the world embarking on her fourth world tour entitled: artRave: The ARTPOP Ball.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.
About Logo TV:
Logo TV is a leading entertainment brand inspired by the LGBT community and reflects the creative class across television, digital and social platforms. Logo features one-of-a-kind personalities, shows, specials, and unique stories. Logo is part of MTV’s network of brands including MTV, MTV2, MTV.com, mtvU, MTV Hits and MTV Jams.