via press release:
MTV RELEASES “MILEY CYRUS: MTV UNPLUGGED & UNCENSORED”
FEATURING NEVER-BEFORE-SEEN COVER PERFORMANCE OF
ARCTIC MONKEYS’ “WHY’D YOU ONLY CALL ME WHEN YOU’RE HIGH”
EXCLUSIVELY ON MTV.COM, MTV MOBILE
AAND IN THE MTV AND MTV ARTISTS APPS
Latest Installment of MTV’s “Unplugged” Franchise Scores As Highest Rated “MTV Unplugged” In A Decade;
Becomes First Unplugged Special to Reach 1.7 Million Streams In The First 24 Hours
Bangerz Album Sales Spike 61% Overnight Following the Premiere
To view the bonus performance, click here.
February 6, 2014 – New York, NY – MTV today released “Miley Cyrus: MTV Unplugged & Uncensored” exclusively through its digital and mobile platforms, as well as through the MTV App for iOS, Android and Xbox, and MTV Artists App on iOS. This marks the first time ever that MTV has released an uncensored version of its Grammy® award winning Unplugged series. The raw and uncut performance will give fans an in depth look inside the special, including Miley’s (Miley.MTV.com) previously unaired cover of the Arctic Monkeys’ song (arcticmonkeys.mtv.com) “Why’d You Only Call Me When You’re High.”
The premiere of “Miley Cyrus: MTV Unplugged,” which featured her highly celebrated duet with none other than Madonna (Madonna.MTV.com), became the highest rated “MTV Unplugged” in the past decade and set a new digital record as the best performing “Unplugged” episode in the first 24 hours with more than 1.7 million streams.
The original airing of the music special averaged one million total viewers and scored a 1.0 rating among P12-34. In addition, it ranked as the #1 original entertainment program across all cable with P12-34 from 9pm to 10pm, improving its time period by nearly 90 percent. Among women 18-24, the premiere garnered an even bigger 2.4 rating.
Following Cyrus’ unforgettable performance, Bangerz album sales spiked by more than 61% percent.
On the social front, the program was the second most social entertainment program of the night and earned six worldwide trending topics, including the #1 trending topic “MileyUnplugged,” along with “Miley and Madonna,” “Aunt Dolly,” “Hoedown Throwdown,” “Adore You” and more.
Next up for Cyrus will be the kick-off of her highly anticipated Bangerz 38-city tour on Valentine’s Day (February 14) in Vancouver, BC and in cities throughout the United States and Canada. Tickets are on sale now and can be purchased via Miley.MTV.com. Fans can also enter “MTV’s Ultimate Fan Experience: Miley Cyrus” that will see winning super fans flown to Miami for an unforgettable night where they will meet Miley, receive professional style services from her team and sit front row at the concert that night. In its first 24 hours, the contest has already received nearly 30,000 entries.
Cyrus, recently named by MTV as the Best Artist of 2013, has dominated both the charts and headlines as of late. Her album, Bangerz, debuted at #1 on both the Billboard Top 200 Chart and Digital Album Chart in the U.S., in addition to hitting #1 on iTunes in more than 70 countries. The album’s first two singles, “We Can’t Stop,” and “Wrecking Ball,” topped charts around the world. In addition, she delivered two of the most talked about performances in recent years during the 2013 “MTV Video Music Awards” and 2013 “MTV EMA,” and showcased the recording of the album during an original MTV documentary “Miley: The Movement.”
For more information, music, videos, interviews and more on Miley Cyrus, Madonna, Arctic Monkeys and more artists go to MTV Artists (Artists.MTV.com) or download the MTV Artists App exclusively on iOS.
Jac Benson II, Joanna Bomberg, Amy Doyle and Garrett English serve as executive producers for “Miley Cyrus: MTV Unplugged & Uncensored.” Alex Coletti as Director. Unplugged was created by Robert Small and Jim Burns.
Source: Nielsen. Live+SD. P12-34 unless noted. Ranked on 000s. Social Guide.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.comis a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.