via press release:
MTV UNLEASHES MORE GIRL POWER WITH THE GREENLIGHT OF “THE ALECTRIX” AND “SOUTH OF HEAVEN”
All Girl-Band “The Alectrix” Strive for Their Big Break
on Tuesday, June 4 at 11PM ET/PT
“South of Heaven” Opens the Door to Some Saucy Sisterhood in Texas this Fall
New York, NY (May 14, 2013) – MTV announced two new series documenting young women in the process of following their heart’s desire. On Tuesday, June 4 at 11:00PM ET/PT, “The Alectrix” will showcase an all-girl pop-music group fearlessly seeking a fresh start under the guidance of music mogul, Joe Simpson. The girl power will continue this fall as a group of fun loving girlfriends who work at the best little honky tonk bar in Texas are chronicled in “South of Heaven” (working title).
“The Alectrix” is a six-episode series that follows Heather Naylor – the leader of the pop-group “The Alectrix” – as she and her group mates strive for their big break in the music industry and finally fulfill their dreams of superstardom. After realizing they have come to a standstill in their career and desperately need a change, Heather decides to bring in music mogul, Joe Simpson, to take over management of the group. Throughout the season, friendships are tested and rivalries emerge as the girls fight to prove their abilities to Joe and earn their spot in the group. “The Alectrix” come to realize they may have the talent, drive and dedication to make it to the top, but for these pop divas, that’s only half the battle.
“The Alectrix” is Executive Produced by Heather Naylor and Joe Simpson. Gary Auerbach, Julie Auerbach and Rob Cornick are the Executive Producers for Go Go Luckey Entertainment. The series is Executive Produced by Lesley Goldman for MTV. Tamar Zohar is the Executive in Charge of Production for the Series.
“South of Heaven” is a new half-hour docu-series following the lives of a group of fun loving girlfriends at the best little honky tonk bar in Texas who are working to make their dreams a reality. The eclectic group of girls includes a gifted student working to save money to go back to Harvard, an ambitious waitress who wants to move from behind the bar to the front of the business office and the girl who knows how to keep the clientele happy but comes at odds with other staff. They’re working their way towards adulthood one crazy shift at a time. Their lives are loaded with tons of comedy, drama and heart, where the bonds of their sisterhood are unbreakable. Whether they’re partying on Lake Lewisville, planning their futures, or getting dirty on the ranch, they’re living it up and letting loose every day. Throughout every episode of “South of Heaven,” viewers will get the chance to watch the sisterhood and the ladies evolve, shift, and grow as they work and party their way through the drama and adventure of figuring out who they are and where they’re going. Giddy up!
“South of Heaven” is Executive Produced by Ross Breitenbach and 20 West. Concept by Andy Meyer. The series is Executive Produced by Shannon Fitzgerald, Tiffany Lea Williams and Lesley Goldman for MTV. Tammy Zohar and Brittany Lutz are the Executives in Charge of Production for the Series.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.