via press release:
MTV, VH1, CMT & TeenNick to Exclusively Premiere Taylor Swift’s
“We Are Never Ever Getting Back Together” Music Video to
Celebrate One-Week to the VMAs on Thursday, August 30 at 7:49 p.m. ET
Music Video to Debut Online at 8 p.m. ET on Thursday, August 30
on MTV.com, VH1.com & CMT.com
New York, NY (August 28, 2012) – MTV is kicking off the week lead-up to the biggest night in music – the “2012 MTV Video Music Awards” – on Thursday, August 30, 2012 with previously announced VMA performer and six-time Grammy winner Taylor Swift taking to the airwaves LIVE at 7:49 p.m. ET on MTV and CMT to premiere the highly anticipated music video for “We Are Never Ever Getting Back Together” on “MTV First: Taylor Swift.” Then one week later, Taylor will perform live on the “2012 MTV Video Music Awards” on Thursday, September 6 at 8:00 p.m. ET/PT from STAPLES Center in Los Angeles, CA.
On “MTV First: Taylor Swift,” Taylor will personally introduce her new music video for “We Are Never Ever Getting Back Together,” which with sales of more than 623,000 song downloads in its first week shattered the previously held singles sales record by a female artist and became the second-largest download ever, overall. The song is currently in the #1 position atop Billboard’s all-genre Hot 100 Songs chart and has reached #1 at iTunes in 32 countries. “We Are Never Ever Getting Back Together” is the lead single from Taylor’s forthcoming album, Red, scheduled for release on October 22 on Big Machine Records.
During “MTV First: Taylor Swift,” Taylor Swift will exclusively sit down with MTV News’ Sway Calloway to introduce her never-before-seen music video at 7:49 p.m. ET/PT on MTV, CMT and TeenNick. Immediately following, Taylor will stay on for an additional 15-minute interview on MTV.com where she will talk about her album, upcoming VMA and VH1 Storytellers performances and much more. At 8:00 p.m. ET, the “We Are Never Ever Getting Back Together” music video will digitally debut on MTV.com, VH1.com and CMT.com. Earlier that same night, CMT will go “Red” at 7:30 p.m. ET/PT for a half-hour special with the superstar, as Swift joins CMT hosts Katie Cook, Evan Farmer and fans in-studio to discuss her newest hit single. The special leads up to the live video world premiere of “We Are Never Ever Getting Back Together.” CMT will air the video every hour during music hours throughout Labor Day weekend.
The following morning, VH1’s Big Morning Buzz Live will highlight the premiere. The video will debut on VH1’s Top 20 Countdown on Saturday, September 1. As previously announced, VH1 will debut VH1 Storytellers: Taylor Swift on November 11. Taylor’s VH1 Storytellers acoustic concert this fall is part of a contest for a winning college or high school. The contest launched last week, and there have been over 350,000 fan votes so far. Contest details can be found at www.taylorswiftoncampus.com.
Taylor worked with director Declan Whitebloom on the video for “We Are Never Ever Getting Back Together” – he also directed her clips for “Mean” and “Ours.” The video was shot in one continuous take, with one camera…..no edits! Taylor wore five different outfits in the course of the 3:11 video, which is the world’s first-ever true 4K music video and was shot on the Sony F65 Cinealta Camera. Sony continues to deliver innovative new technologies for production, delivery and viewing of video content. Now, as the 4K revolution begins, Sony is driving the move to higher-resolution with digital imaging, storage, editing, digital cinema and home products optimized for 4K video.
22 year-old Taylor Swift is a six-time GRAMMY winner, and is the youngest winner in history of the music industry’s highest honor, the Grammy Award for Album of the Year (for Fearless, released in 2008). Her 2010 album, Speak Now, was lauded on Rolling Stone’s prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named Taylor one of the 100 most influential people in the world.
She is Billboard’s “Woman of the Year,” the reigning American Music Awards “Artist of the Year,” and both the Country Music Association and the Academy of Country Music’s current “Entertainer of the Year.” She is also the most awarded star in the history of the Teen Choice Awards, taking home honors for both music and movies. Swift, who writes all of her own songs, has career record sales in excess of 22 million albums and 50 million song downloads. Each of her three studio albums has sold in excess of 5 million copies worldwide, and her most recent album, Speak Now, is one of only 17 albums in the entire history of music to sell more than 1 million copies in a single week. She has had singles top both the country and pop radio charts around the globe, is one of the top 5-selling digital music artists worldwide, and is the top-selling digital artist in country music history.
Earlier this year, Swift wrapped her world tour in support of Speak Now and played 111 shows to more than 1.5 million fans in sold-out stadiums and arenas in 19 countries spanning four continents in 2011 and 2012. Swift voiced the character of Audrey in the 2012 hit movie “Dr. Seuss’s The LORAX,” and also this year, contributed two songs to the soundtrack of the movie “The Hunger Games.” She has hosted Saturday Night Live, appeared in the Garry Marshall film “Valentine’s Day,” and guest-starred on the Emmy-winning TV drama CSI.