via press release:
“MTV2’s GUY CODE” SET TO RETURN FOR SECOND SEASON ON TUESDAY, JULY 17 AT 11:00 PM ET/PT
NEW YORK, N.Y. (June 14, 2012) — MTV2, MTV’s sibling network targeting young male viewers, today announced the second season premiere for “MTV2’s Guy Code,” the network’s highest-rated original series ever, on Tuesday, July 17, 2012 at 11:00 p.m. ET/PT.
Fans will be treated to a special sneak peek of the series a week prior to its premiere with an all-new episode following the season finale of MTV2’s original comedic game-show series “Hip Hop Squares” at 11:30 p.m. ET/PT on Tuesday, July 10.
The second season of “Guy Code” continues MTV2’s investment in an original programming destination on Tuesday nights at 11:00 p.m. ET/PT that launched with the first season of “Guy Code” and has continued with the original series “Nitro Circus Live” and “Hip Hop Squares.” Since then, the network has seen double digit time period increases with its core demos including +18% among P12-34 (.26) and +35% among M12-34 (.35).
“Guy Code” gives viewers the ins and outs of the special code that exists between bros, told through talking-head style commentators, absurd humor, and funny and inappropriate animation. The show features today’s pop culture entertainers, top comics, rappers and specialized experts, to unearth the rules for any and every situation in life, from man-scaping to man-crushes, strip clubs to sexting, bottle-service to karaoke etiquette, and many more. In addition, celebs share what makes a “Good Ass Night.”
MTV2 is home to Malennials, featuring music, comedic and action-oriented original programming such as Hip Hop Squares, The DUB Magazine Project, 120 Minutes, Nitro Circus Live, Bellator Fighting Championships and the dominant hip-hop franchise, Sucker Free.
Available in approximately 80 million homes MTV2 is man’s best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com or follow us on Twitter @MTVPress.