via press release:
MTV’S “THE BURIED LIFE” RETURNS TO MONDAY NIGHTS BEGINNING SEPTEMBER 27th AT 10:30 PM ET/PT
Bigger Challenges and Higher Stakes as Four Friends Continue Their Epic Mission to Cross off ‘100 Things to do Before They Die’
NEW YORK, NY (September 15, 2010) – MTV’s adventurous docu-series “The Buried Life” returns for a second season Monday, September 27th at 10:30PM ET/PT. “The Buried Life” began with a simple question: “What do you want to do before you die?” Out of it grew an inspirational TV show and a grassroots movement that has allowed viewers to live vicariously through four friends – Ben, Jonnie, Duncan and Dave – as they put themselves in the most incredible and unexpected situations while traveling the country trying to complete a list of “100 things they want to do before they die.” For every item they cross off their list, they help a perfect stranger accomplish one of their dreams.
Season two of the series promises more elaborate capers and inspirational moments as people from around the world share their own lists and ask the guys for help. Crashing a parade, capturing a fugitive and raising $1,000,000 in a week, are just a few of the list items they will attempt to pull off. The guys will also try to help two sisters make an important motorbike journey across Florida to bury their father’s ashes, build askate parkfor a community that has lost four teenagers to tragedy – and help a struggling rock band get signed to a record label.
Fans will be reunited with Duncan, the heartthrob with a heart of gold; Ben, the hustler and fashionista who will do whatever it takes to get things done; Jonnie, a tech-savvy think-tank with a flair for music and all things entertainment; and Dave, the daredevil who loves taking risks and is up for anything. This past year, the guys’ adventures ranged from the seemingly impossible to the downright inspirational. From delivering a baby to playing basketball at the White House with President Obama to appearing on the Oprah Winfrey Show – they have touched millions of young people along the way and inspired them to go after their dreams.
Four years ago, “The Buried Life” began in a garage when Duncan Penn, Ben Nemtin, Dave Lingwood and Jonnie Penn, disillusioned about what lay ahead for the future of their generation, decided to make a list of everything they wanted most in life. In the process, the guys promised they would help others achieve their own life goals, including helping a young woman who lost her mother in Hurricane Katrina travel to her grave site for the first time, rewarding students they met by donating computers to a low-income school in Los Angeles, and more. The title “The Buried Life” refers to a poem written by Matthew Arnold in 1852 in which he suggests that our daily lives become so cumbersome that our real life becomes buried and we each have a desire to live our “buried life.”
The mission of “The Buried Life” is to encourage people to write their own list of “100 Things I want to do before I die,” pursue it with passion and reach out to help others accomplish something on their list. Since the grassroots movement began in 2006, more than half a million people from over 200 countries have responded online. “The Buried Life” guys accomplish their own list items without assistance from MTV or the production company Reveille. Instead they must rely on creativity, wit and assistance from others. For more information about MTV’s “The Buried Life,” head to http://www.theburiedlife.mtv.com or to follow the guys’ other adventures, check out http://WWW.FACEBOOK.COM/TBL.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 — up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.
Reveille is a leading independent studio focused on exploiting worldwideintellectual propertyrights in scripted and unscripted television and digital entertainment, and a world leader increatingintegrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including “Master Chef,” “The biggest Loser,” “Losing it withJillian Michaels,” “The Office,” “The Buried Life,” “Ugly Betty,” “The Tudors,” “Tabatha’s Salon Takeover,” “Shear Genius” and “Parental Control.” Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include “Fit to Boom” for Subway, “It’s Everybody’s Business With Jack and Suzy Welch” for Microsoft, “Who Knew?” for Toyota Avalon and “Real Life Makeover for Walmart.” Upcoming television series include “Gigantic” and “Got to Dance.” Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world’s foremost multinational entertainment and drama companies.