via press release:
mun2 DELIVERS BEST FIRST QUARTER IN NETWORK HISTORY IN PRIME TIME; SETS RECORD FOR BEST MONTHLY AUDIENCE DELIVERY
Network Hits Highest Total Day Deliveries Since Launch in March; Remains Fastest Growing Hispanic Cable Network Amongst Young Latino Americans
18-34 and Hispanic Adults 18-49
‘La Reina Del Sur’ #1 at 10 P.M. Amongst Young Latino Americans 18-34
LOS ANGELES – March 28, 2012 – mun2, the leading bicultural cable network, had its best year-to-year, first quarter prime time audience delivery in its history, across all key demos, according to Nielsen. In primetime (7-11p.m., Monday-Sunday) the network had a 6% growth in persons 18-34, and a 4% growth in total persons and persons 18-49.
mun2’s Sunday night programming (7p.m.-11p.m.) had a +25% growth in total persons and +23% in persons 18-49.
The quarter delivery was fueled by the precedent-setting novela La Reina del Sur, the second season of mun2’s highest-rated original series I Love Jenni and the docu-reality series Operacion Repo.
During the quarter mun2 delivered the networks best month, best week, and best daypart, all in March.
mun2 had its best monthly prime audience delivery ever in March, with a year-over-year growth of +38% in total viewers, +47% in persons 18-49 and +50% persons 18-34. This is mun2’s largest audience delivery across all key demos in the history of the network. mun2 had an average of 112,000 total viewers, 66,000 persons 18-49, and 45,000 persons 18-34 in prime for March.
During the last week of March (3/19-3/25) mun2 had its most-watched week ever in the history of the network. The network delivered its highest weekly audience in prime among total viewers and adults, with 124,000 total viewers and 76,000 persons 18-49.
In March, mun2 also reached its highest total day (Monday-Sunday 8a.m.-2a.m.) delivery with double-digit growth across all demos: +11% total viewers, +18% persons 18-49 and +16% persons 18-34.
For March, mun2 continues as the fastest growing Hispanic cable network among Hispanics 18-49 and YLAs during prime, beating Galavision, Discovery En Español, ESPN Deportes, Fox Deportes, Discovery Familia, Gol TV and MTV Tr3s. Year-over year, the network grew +42% in Hispanic persons 18-49 and +45% in Young Latino Americans (YLA, persons 18-34).
La Reina del Sur (Mon-Thu 7p.m.-11p.m.)
During the month of March, Reina was the #1 show amongst YLAs in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV. The groundbreaking novela finished the month with a strong 114,000 total viewers, 77,000 persons 18-49, and 57,000 YLA during its Mon-Thu 10p.m. time period, increasing the time slot by +90% vs. prior year for YLA. Reina’s highest audience to date came on Wednesday, February 29 at 10p.m. with 205,000 total viewers, 161,000 persons 18-49 and 113,000 YLAs.
I Love Jenni (Sun, 9p.m.)
mun2’s highest rated original reality series following the life of Latin music superstar Jenni Rivera, earned the #1 most watched show title for all Hispanic audiences in prime on Sunday, March 18 at 9 p.m., according to Nielsen. The show delivered a high of 113,000 total viewers, 70,000 persons 18-49 and 52,000 YLA, delivering +79% more YLAs since its premiere on March 4. The mun2 original also beat the Disney Channel, USA Networks, TBS, VH1, MTV and Comedy Central for Hispanic viewers for March 18, and was one of the top ten shows in all of cable for Hispanic audiences.
Operacion Repo (Mon-Fri 7p.m.-8p.m.)
The reality series yielded 86,000 total viewers, 53,000 persons 18-49, and 40,000 YLA, with an increase of +60% vs. prior year among YLAs.
CONCACAF Men’s Olympic Qualifying 2012
Most recently, mun2’s 2012 CONCACAF Men’s Olympic Qualifying soccer coverage has already boosted the network to the #2 most watched cable network, regardless of language, among Hispanic persons 18-49 for Monday, March 26. The USA vs. El Salvador game on March 26 has been the tournaments highest delivery, with an audience of 327,000 total viewers, 213,000 persons 18-49 and 86,000 YLA. The network was also the #1 Hispanic Cable network in prime during the match, and the game was the second largest delivery for a soccer game on mun2 ever.