via press release:
mun2 IS #1 HISPANIC CABLE NETWORK WITH MILLENIAL ADULTS 18-34 IN OCTOBER WEEKEND PRIME
Network Hits Highest October Monday-Sunday Prime Deliveries Ever Among Total Viewers, Adults 18-49
‘Larrymania’ is Most-Watched Program on Sunday Night Among Hispanic Millenials, 800,000 Views on mun2.tv; Fastest Growing Hispanic Cable Network in Prime Time with Total Persons, Adults 18-49 and Adults 18-34
UNIVERSAL CITY, CA – October 2, 2013 – mun2, the leading Hispanic entertainment cable network celebrating its 12th year, continued to lead deliveries of Hispanic millennial adults 18-34 (39,000) in October, being #1 in weekend prime time (Saturday-Sunday, 7-11p.m.), according to Nielsen. The network also had its highest October Monday-Sunday prime (7-11 p.m.) deliveries to date and was fastest growing, up +16% (107,000) total viewers and up +19% (64,000) adults 18-49, year-over-year. Its original celebrity reality series “Larrymania” was the most-watched program on Hispanic cable with Hispanic millennial adults on Sunday night for the month and also surpassed 800,000 video views on mun2.tv. The network’s increased deliveries were a result of the popular telenovela “Pasion de Gavilanes,” as well as mun2 original Hispanic celebrity reality series “Larrymania” and the continuing “Barclays Premiere League Presented by Deportes Telemundo on mun2” games.
mun2 out-performed Hispanic broadcast networks Azteca and Mundofox during Monday-Sunday prime across all key demographics. The network was the most-watched Hispanic cable network on Sunday nights among millennial adults 18-34 during prime (Sunday, 7-11 p.m.). mun2 was the leading Hispanic cable network among millennial adult women 18-34 and the fastest growing during overall Prime (Monday-Sunday, 7-11 p.m.) +58% (19,000), Weekend Nights (Saturday/Sunday 7-11 p.m.) +69% (22,000), and Sunday Nights (7-11 p.m.) +13% (18,000) with this demographic.
The network’s award-winning digital platform mun2.tv had year-over-year growth, with an increase of +62% in video streams for October. Seasons one and two of “Larrymania” accounted for 36% of all video views for the month and the second season of the original network series has surpassed 800,000 video views since its August premiere. “Larry Hernandez: El Presidente,” the original made-for-web video, has surpassed one million views since it posted in August.
“Pasion De Gavilanes” (Monday/Tuesday/Thursday, 7 p.m.)
The network saw the finale of the wildly addictive telenovela “Pasion De Gavilanes” in October, which was the #1 program in the 7p-8p p.m. block for the month. The novela finale (Thursday, October 24, 8-9 p.m.) made mun2 the #1 cable network among Hispanic adults 18-49 out-delivering TBS, A&E, USA Network, AMC and E!, among others delivering nearly a quarter million total viewers (240,000), 141,000 adults 18-49, and 89,000 adults 18-34. It was the most-watched novela in mun2 history, surpassing even the finale of “Reina del Sur” on mun2. The series delivered a cumulative audience of over 1 million total persons during its entire 42 week run on the network.
Fugitivos De La Ley LA (Sunday, 8 p.m.)
The bounty hunter recreation reality series continued to drive audience deliveries, up +56% (112,000) total viewers, +82% (60,000) adults 18-49 and +200% (39,000) adults 18-34 vs. the prior month.
“Larrymania,” Season 2 (Sunday, 9 p.m.)
“Larrymania” delivered +42% (168,000) total viewers, +46% (102,000) adults 18-49 and +56% (64,000) adults 18-34 vs. the prior month. Among Hispanic millennial adults 18-34, the reality program finished as the #1 program in its time period among all Hispanic cable networks, and ranked fourth among all of cable regardless of language, out-delivering Adult Swim, TBS, TLC, USA and SPIKE among others. Additionally, “Larrymania” is the most-watched original program on mun2 quarter-to-date.
“Barclays Premiere League Presented by Deportes Telemundo on mun2” (Saturday/Sunday)
mun2 continues its airing of the “Barclays Premiere League” soccer season with increased deliveries for adults 18-49 and adults 18-34 for its time period vs. prior year. The Manchester United vs. Stoke City match was mun2’s highest rated Barclays Premiere League game since its debut reaching over 100,000 total viewers.
Top matches include:
– “Aston Villa vs. Tottenham” (Sunday, October 20, 10:55 a.m.) delivered +73% (45,000) total viewers, +180% (42,000) adults 18-49 and +300% (28,000) adults 18-34, increasing the prior month average during the same time period.
– “Manchester United vs. Stoke City” (Saturday, October 26, 9:55 a.m) delivered +419% (109,000) total viewers, +533% (76,000) adults 18-49, +575% (54,000) adults 18-34 increasing the prior month during the same time period. This marks mun2 highest BPL delivery since premiere on the network.
– “Chelsea vs. Manchester City” (Sunday, October 27, 11:55 a.m) delivered +97% (73,000) total viewers, +110% (42,000) adults 18-49 and +145% (27,000) adults 18-34 compared to the prior month average during the same time period.
Source: Nielsen Media Research, NTI L+SD PAV & Strict Daypart, October 2013 (09/30/2013-10/27/2013) vs October 2012 (10/01/2012-10/28/2012). Pasion deGavilanes & Larrymania: #1 vs call cable networks, NTI-H strict daypart. Pasion de Gavilanes cume audience, full run (1/07/13-10/24/13.), +6 minutes qualifier P2+.
mun2.tv Source: Streams (Brightcove Analytics and YouTube Analytics); October 2013 (9/30/2013 – 10/27/2013) vs October 2012 (10/01/2013 – 10/28/2012) and viral video launch (08/01/2013 – 10/27/2013).