Larrymania

via press release:

mun2’s “LARRYMANIA” SCORES #1 PRIMETIME SERIES AMONG HISPANIC CABLE ENTERTAINMENT ON SUNDAY JUNE 1

 Season Three Has Reached 1.9 Million Total Viewers and 1.4 Million Adults 18-49 during Premiere Month

UNIVERSAL CITY, CA. –  June 4, 2014 – mun2’s hit series “Larrymania” scored #1 series in key demos among Spanish language cable networks on Sunday night (9 p.m.), with an average of 127,000 adults 18-49, beating Galavision’s (90,000) and Discovery en Español (93,000). The Sunday night episode, which captured the highly-anticipated birth of Latin superstar Larry Hernandez’s baby girl, also scored #1 among adults 18-34 (83,000), male adults 18-49 (77,000) and female adults 18-49 (50,000).

 

“Larrymania” season three has reached a cumulative audience of 1.9 million total viewers and 1.4 million adults 18-49 across all telecasts since its May 5th premiere. The third season is averaging an impressive 106,000 adults 18-49, making it the #1 Spanish language entertainment series, out-delivering Galavision (69,000), and Discovery en Español (41,000) among adults 18-49 in the time slot.

 

Source: NPM, Live+SD, impressions, 06/01/14 Sun 7-11P Larrymania vs. all Spanish language cable programs.  Premiere-to-date = 05/04/14-06/01/14 (excluding encore on 05/25/14) Larrymania S3 Sun 9-10P vs. Gala & DSE (strict daypart).  Larrymania Season 2  = 4 episodes (08/18/13, 08/25/13, 09/08/13, 09/15/13); Prior 5 week avg = 03/30/14-04/27/14);  Reach = NPower R&F Report, Live+SD, 05/04/14-06/01/14 Larrymania S3 Sun 9-10P (excluding encore on 05/25/14), 6 min qualifier, 75% unification;  Larrymania vs. general market cable = NPM-Hispanic impressions, 06/01/14 Sun 9-10P strict daypart.

 

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Posted by:TV By The Numbers

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