I guess after the whole declaring Conan the King of late night thing, they are taking an extremely muted approach with The Jay Leno Show.  Here’s the release:


UNIVERSAL CITY, Calif. September 15, 2009  The following are ratings results for the September 14 premiere telecast of NBC’s “The Jay Leno Show.”

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 5.1 rating, 13 share in adults 18-49; a 6.2/15 in adults 25-54 and 17.7 million viewers overall.

“The Jay Leno Show” ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #1 in total viewers and all other key ratings categories.  “The Jay Leno Show” was the #1 telecast of the night on the major networks in adults 18-49, adults 25-54 and total viewers.

Versus its lead-in from the 9-10 p.m. ET hour of “America’s Got Talent,” “The Jay Leno Show” was up 42 percent in adults 18-49 (5.1 vs. 3.6), 32 percent in adults 25-54 (6.2 vs. 4.7) and 18 percent in total viewers (17.7 million vs. 14.9 million).

“The Jay Leno Show” delivered NBC’s highest 18-49 rating in the time period since November 3, 2008 (“Saturday Night Live Presidential Bash”), and biggest overall audience in the time slot since the August 2008 Summer Olympic Games.

From its first half-hour to its second, “The Jay Leno Show increased its 18-49 rating by 4 percent (to a 5.2 from a 5.0).

From 8-10 p.m. ET, a special Monday telecast of NBC’s “America’s Got Talent” averaged a 3.3/9 in adults 18-49 and 13.8 million viewers overall.  In the time period, “Talent” is #1 among the major networks in adults 18-49, total viewers and numerous other key ratings categories.

The 3.3 rating for “Talent” is NBC’s best in the Monday 8-10 p.m. ET slot since February 9, 2009, and the 13.8 million is NBC’s biggest overall audience in the time period, excluding Olympics, since March 19, 2007.

NBC is #1 among the major networks for the night in 18-49, adults 25-54, total viewers and all other key ratings categories.

Quote from Jeff Gaspin, Chairman, NBC Universal Television Entertainment:  “It’s great to launch this innovative new show with such strong initial sampling, but we realize this is just one night and that we’re going to build our business in this time period with ratings that will level out over time.  Our focus is on delivering a great show and developing a consistent comedy viewing habit at 10 p.m. over the long haul.”

Preliminary 18-49 averages for Monday night are: NBC, 3.9/10; CBS, 1.8/5; Fox, 1.8/5; ABC, 1.5/5; and CW, 1.3/3.  In overall total viewers, September 14 preliminary results are: NBC, 15.1 million; CBS, 5.8 million; ABC, 5.0 million; Fox, 5.0 million; CW, 2.6 million.

Note that all national ratings are “live plus same day” unless otherwise indicated.

Posted by:TV By The Numbers

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