via press release:
VIEWERS GET INTO THE GROOVE AND PROVE THE ’80S ARE
STILL, LIKE, TOTALLY TUBULAR AS NATIONAL GEOGRAPHIC CHANNEL’S MINISERIES EVENT THE ’80s HITS RATINGS HIGH NOTE
The ’80s: The Decade That Made Us
Delivers .6 P25–54 Over Three Nights
Nearly 1 Million People Tune in to Six Hours of Programming Over
Sunday, Monday, Tuesday
(WASHINGTON, D.C. — April 18, 2013) National Geographic Channel’s three-night, six-hour event of The ’80s: The Decade That Made Us proved that audiences still can’t get enough of the nonstop glamour, unchecked excess, ruthless ambition and explosive technological innovation that defined the 1980s as the miniseries event scored a .8 HH rating and a .6 P25–54 from Sunday, April 14, at 8 and 9 p.m. to Tuesday, April 16, at 9 and 10 p.m. ET/PT.
The Sunday night premiere of The ’80s: The Decade That Made Us marked the highest-rated Sunday since the premiere of Killing Lincoln on February 17, and was also the best three-night stretch for the channel since the same period.
“We first announced this project more than a year ago, and it has been an incredible journey as we gathered the biggest names in pop culture to help craft what I hope will become the defining biography of a generation,” said Howard T. Owens, president of National Geographic Channel. “With our partners at Nutopia, we are stoked, so to speak, that it finished on an awesome note.”
“The ’80s: The Decade That Made Us is another example of how we are expanding what people expect from the National Geographic Channel,” said Chief Executive Officer David Lyle. “This was not only fun, entertaining programming, but it really magnified the understanding of the decade in smart and surprising ways.”
The ’80s: The Decade That Made Us encores in its six-hour entirety this Saturday, April 20, at 7 p.m. ET/PT.
The ’80s: The Decade That Made Us isn’t about nostalgia; it’s about the history of our modern world that spawned political, technological, cultural and social revolutions that began in the United States and went on to dominate the world. We worked out, worked harder, played harder and consumed more — because the 1980s was the decade when we went forward to the future. Hailed by the LA Times as “great fun … and almost unbelievably thought-provoking,” this cultural programming event is about a decade of people, decisions and inventions that changed our future, told from the perspective of the unknowing history makers who lived these iconic moments.
For more information, visit www.natgeotv.com/the80s.
The ’80s: The Decade That Made Us is produced by Nutopia for the National Geographic Channel. For Nutopia, Jane Root and Peter Lovering are executive producers; Fred Hepburn is series producer. For National Geographic Channel, executive producer is Brooke Runnette, vice president of production and development is Lynn Sadofsky, executive vice president of programming is Michael Cascio and president is Howard T. Owens.
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Nutopia is a leading independent television production company with offices in both London and Washington, D.C. Nutopia creates groundbreaking, factually inspired shows on an international scale with titles such as “America: Story of Us” (History), “Targeting Bin Laden” (History) / “Bin Laden: Shoot to Kill” (Channel 4) and “9/11 State of Emergency” (History US and Channel 4 UK). Founded by Jane Root, former BBC2 controller and president of Discovery US in 2008, Nutopia has created Emmy award-winning and record-breaking programs.
National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in 84 million U.S. homes. Globally, National Geographic Channel is available in 440 million homes in 171 countries and 38 languages. For more information, visit www.natgeotv.com.