via press release:
NBC.COM IS #1 WEBSITE AMONG COMPETITIVE BROADCAST NETWORKS FOR 2010
The Top Performing Show Sites Are: NBC’s “The Office,” “Saturday Night Live,” “The Biggest Loser,” “Late Night with Jimmy Fallon” and “The Tonight Show with Jay Leno”
UNIVERSAL CITY, Calif. – March 3, 2011 – For the second year in a row, fans have made NBC.com the #1 broadcast network site. For the 2010 calendar year, the fan-favorite site topped the competition in monthly averages of unique visitors (7.9 million), page views (109 million) and total minutes spent (108 million), according to the key industry source comScore*.
NBC.com and its NBC network series sites delivered 8.3 million unique visitors per month on average in 2010. NBC.com garnered an additional 4 million unique visitors on average per month by distributing and marketing its online content to off network outlets exposing a total monthly average of over 11 million unique viewers to NBC content online.
According to Omniture NBC.com’s top performing show sites were led once again by “The Office” (17.8 million unique visitors), “Saturday Night Live” (17.7 million uniques), “The Biggest Loser” (12 million uniques), “Late Night with Jimmy Fallon” (8 million uniques) and “The Tonight Show with Jay Leno” (7.8 million uniques).
“Saturday Night Live” delivered its highest full episode streams in a day (728,000) on May 9, 2010, the day after guest star Betty White’s episode aired. “Late Night with Jimmy Fallon” clip streams grew 42 percent compared to 2009 and the show delivered the #1 video clip on NBC.com in 2010, with 1.8 million streams to the “History of Rap” clip.
*Source: Omniture and comScore Media Metrix, January – December 2010. comScore – custom category defined by NBC which is made up of NBC.com, CBS.com and ABC.com.