via press release:
NBC.COM ROLLS OUT NBC LIVE, INNOVATIVE NEW TOOL THAT ALLOWS FANS TO INTERACT AND ENHANCES LIVE VIEWING EXPERIENCE WITH NEW FEATURES
NBC Live Helps Fans Engage While Watching Their Favorite Shows With Exclusive Content — Including a Moderated Social Stream, Games, Trivia, Factoids and Commentary from Show Insiders — All Timed to Live Broadcasts of Popular NBC Series
UNIVERSAL CITY, Calif. – April 15, 2011 – NBC.com has introduced the next innovation in network fan engagement: NBC Live (www.nbc.com/Live). The new companion viewing tool provides a place for fans to interact in a moderated social stream and provides exclusive content synced to the on-air broadcast.
NBC Live rolls out with weekly live events for “The Office,” “The Celebrity Apprentice,” “The Biggest Loser” and the upcoming “The Voice” (premiering Thursday, April 26, 9-11 p.m. ET). Fans can access NBC Live through the Web on their personal computers or on their iPads.
The announcement was made today by Vivi Zigler, President, NBCUniversal Digital Entertainment.
“NBC.com is dedicated to engaging fans, and NBC Live is all about connecting with your favorite show and others who love that show as much as you do,” said Zigler, “We want to provide a place for fans to gather and provide them with unique insider information about each episode as it airs. It creates a live viewing experience that they can’t get anywhere else.”
The special attractions of NBC Live include:
Fans interact with fellow fans and the NBC Live staff in a moderated social stream. Fans can share their comments across Facebook and Twitter and follow other users.
Content that features polls, trivia, insider commentary, fun facts and character quotes that run synced to the broadcast.
Actors, writers, and other insiders will host special events.
Users will be able to vote for their favorite contestants on “The Voice”
For a video introduction from Rainn Wilson, go to the link http://www.nbc.com/nbc-live/help/?section=demo#fourth.
NBC.com continues to offer full episodes and interactive experiences for all of its popular series at http://www.nbc.com.