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via press release:

NBC COVERAGE OF ‘THE GOLDEN GLOBES’ RANKS #1 AMONG NON-SPORTS BIG 4 PROGRAMS IN 18-49 FOR THE PRIMETIME WEEK OF JAN. 5-11

 

Sunday’s ‘Globes’ Telecast  Walks Off With the Highest Big 4 Primetime Rating, Excluding Sports, Since the Oscars 10 Months Ago

 

Season to Date, NBC Ranks #1 in Adults 18-49 and Is #1 or Tied for #1 Among the Big 4 in Every Other Key Demo

 

Monday’s Regular-Slot Debut of ‘Celebrity Apprentice’ Tops the Show’s Prior Debut by +18%, Outrates Every Telecast of the Previous Cycle

 

Tuesday’s ‘Chicago Fire’ Ties for #1 at 10 p.m. in 18-49, Matches its Prior Original Despite a Five-Week Break

 

All Three NBC Wednesday Dramas Grow vs. Their Prior Telecasts Four Weeks Earlier; ‘SVU’ Jumps by +21%; ‘Chicago P.D.’ Locks Up its Third-Biggest Audience of the Season

 

Thursday’s ‘Parenthood’ Matches its High Since October 2013, ‘Biggest Loser’ Jumps +44% Week to Week and Both Thursday Comedies Grow

 

UNIVERSAL CITY, Calif. — Jan. 13, 2015 — NBC’s telecast of “The 72nd Annual Golden Globe Awards” has ranked #1 among entertainment programs on the Big 4 networks for the primetime ratings week of Jan. 5-11 in adults 18-49, as well as adults 18-34 and 25-54 and all key adult-female demos.   The “Globes” generated the highest adult 18-49 “live plus same day” rating for any primetime non-sports telecast on ABC, CBS, NBC or Fox in the 10 months since ABC’s “Academy Awards” coverage last March.

 

According to L+SD viewing figures from Nielsen Media Research, NBC averaged a 2.0 rating, 6 share in adults 18-49 and 7.2 million viewers overall for the week.

 

NBC equaled its rating for the same week last year in adults 18-49 (2.0 vs. 2.0) and adults 25-54 (2.4 vs. 2.4) and was up +7% in men 18-49 (1.6 vs. 1.5).   

 

For the season, NBC ranks #1 among the Big 4 networks in every key demographic – adults, men and women 18-34, 18-49 and 25-54 (including a tie for #1 among women 25-54 with CBS).  In adults 18-49, NBC ranks #1 by a +13% margin (with a 2.7 rating vs. a 2.4 for #2 CBS).

 

In total viewers, NBC is #2 for the season, and running within 2% of its year-ago average (9.4 million vs. 9.6 million), making this season and last NBC’s two top-scoring seasons in total viewers at this point since the 2006-07 season.  This season and last also mark the first two times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.

 

In total viewers, NBC is #2 for the season, and running within 2% of its year-ago average (9.5 million vs. 9.7 million), making this season and last NBC’s two top-scoring seasons in total viewers at this point since 2006.  This season and last also mark the first two times since 2003 that NBC has ranked as high as #2 in total viewers at this point.

 

Primetime averages for the week of Jan. 5-11 in adults 18-49 are: Fox, 3.5/10; CBS, 2.4/7; NBC, 2.0/6; ABC, 1.4/4; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 12.2 million; Fox, 10.4 million; NBC, 7.2 million; ABC, 5.2 million; and CW, 1.0 million.

 

“Most current” averages for the season to date are: NBC, 2.7/9; CBS, 2.4/8; ABC, 2.2/7; Fox, 2.1/7; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 11.5 million; NBC, 9.4 million; ABC, 8.0 million; Fox, 6.2 million; and CW, 2.1 million. 

 

 

NBC highlights for the week of Jan. 5-11:

 

Monday

The regular-slot debut of “The Celebrity Apprentice” (2.0/6 in 18-49, 6.5 million viewers overall from 8-10 p.m. ET) grew by +18% versus the premiere of the prior cycle (1.7 on Sunday, March 3, 2103) and is also up +11% versus the second episode of that previous cycle (1.8 on March 10, 2013).  In total viewers, this season’s regular-slot debut was up +26% versus the prior premiere (6.5 million vs. 5.2 million) and up +28% versus the previous cycle’s second telecast (6.5 million vs. 5.1 million).  With its first telecast in a new Monday time period, “Apprentice” beat every 18-49 and total-viewer result for the prior cycle in the spring of 2013.  With its first two telecasts, this cycle of “The Celebrity Apprentice” has now delivered the show’s two highest ratings since the May 20, 2012 season finale.

 

“Live Plus Three Day” Ratings: “The Celebrity Apprentice” grew in L+3 vs. L+SD by +18% in 18-49 rating (from a 2.01 rating to a 2.38) and by 981,000 viewers overall (from 6.5 million to 7.5million).

 

“State of Affairs” (1.0/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) maintained the 18-49 rating of its prior original two weeks earlier (1.0 on Dec. 22) and grew by +9% in women 18-49 (1.1 to 1.2).

 

L+3: This week’s “State of Affairs” grew in L+3 vs. L+SD by +55% in 18-49 rating (1.02 to 1.58), the biggest percentage increase to date for the show.  In total viewers, “State of Affairs grew by 2.3 million persons (from 4.5 million to 6.8 million).

 

“Live Plus Seven Day” Ratings: Season to date, “State of Affairs” has grown in L+7 vs. L+SD by +43% in 18-49 rating (from a 1.66 rating to a 2.37) and 2.9 million viewers overall (from 6.7 million to 9.6 million).

 

Tuesday

An encore telecast of “Parks and Recreation” (0.8/3 in 18-49, 2.5 million viewers overall from 8-9 p.m. ET) was the most-watched “Parks” encore since June 16, 2011 (2.6 million).

 

“Marry Me” (0.8/2 in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) retained 100% of its adult 18-49 lead-in from the “Parks” encore.  L+7: “Marry Me” is increasing by an average +23% in 18-49 rating (1.49 to 1.84) and 747,000 viewers overall (5.1 million to 5.8 million) going from L+SD to L+7.  Upscale: “Marry Me’” delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”).

 

“About a Boy” (0.8/2 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) retained 100% of its adult 18-49 lead-in from “Marry Me” for the first time.  “About a Boy” built by +25% on its lead-in in adults 25-54 (1.0 vs. 0.8) and grew by +31% versus lead-in in total viewers. L+3: “About a Boy” grew in L+3 vs. L+SD by +32% in 18-49 rating (0.85 to 1.12) and in total viewers by 852,000 persons (2.7 million to 3.5 million). L+7: “About a Boy” originals are increasing by an average +33% in 18-49 rating (1.17 to 1.56) and more than 1.1 million viewers overall (4.1 million to 5.3 million) going from L+SD to L+7.

 

“Chicago Fire” (1.7/5 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) matched its prior original in 18-49(1.7 on Dec. 2), despite a five-week break between first-run episodes, and grew +6% versus the original before that (1.6 on Nov. 25).  “Chicago Fire” tied for #1 in the time period among ABC, CBS and NBC in adults 18-49 and ranked #1 outright among those nets in women 18-49, women 25-54 and adults, men and women 18-34.

 

L+3: “Chicago Fire” increased in L+3 vs. L+SD by +58% in 18-49 rating (1.71 to 2.70) and in total viewers by 3.0 million (6.8 million to 9.8 million).

 

L+7: “Chicago Fire” first-runs have increased by an average +56% in 18-49 rating (2.02 to 3.15) and more than 3.5 million viewers overall (7.8 million to 11.4 million) going from L+SD to L+7.

 

Wednesday

With its first telecast in four weeks, “The Mysteries of Laura” (1.3/4 in 18-49, 6.8 million viewers overall from 8-9 p.m. ET) grew +8% in 18-49 rating versus its prior telecast (1.2 to 1.3).  For a ninth telecast in a row, “The Mysteries of Laura” has remained within 0.3 of a point of its regular-slot premiere rating in 18-49 (1.5 on Sept. 24).

 

L+3: “The Mysteries of Laura” increased in L+3 vs. L+SD by +23% in 18-49 rating (1.26 to 1.55) and in total viewers by 1.4 million (6.8 million to 8.2 million).

 

L+7: “The Mysteries of Laura” originals are growing by +30% in 18-49 rating (1.41 to 1.84) and 1.9 million viewers overall (8.0 million to 11.0 million) going from L+SD to L+7.

 

With its first airing since Dec. 10, “Law & Order: SVU” (1.7/5 in 18-49, 7.8 million viewers overall from 9-10 p.m. ET) jumped by +21% versus its previous episode in 18-49 (1.4 to 1.7) and by +12% in total viewers (6.9 million to 7.8 million).

 

L+3: “SVU” grew in L+3 vs. L+SD by +51% in 18-49 rating (1.69 to 2.56) and in total viewers by 2.1 million (7.8 million to 9.9 million).

 

L+7: “SVU” originals this season are increasing by an average of +67% in 18-49 rating (1.80 to 3.00) and 3.0 million viewers overall (7.8 million to 10.7 million) going from L+SD to L+7.

 

With its first telecast in four weeks, “Chicago P.D.” (1.6/5 in 18-49, 7.4 million viewers overall from 10-11 p.m. ET) increased by +7% versus its prior telecast (1.5 to 1.6) and +10% in total viewers (6.7 million to 7.4 million). Excluding the Nov. 12 crossover episodes, “Chicago P.D.” matched its top 18-49 rating since the show’s season premiere on Sept. 24 (1.9).  In total viewers, “Chicago P.D.” captured its third-biggest audience of the season, behind on the Nov. 12 crossover (9.5 million) and the Sept. 24 season premiere (8.6 million).

 

L+3: “Chicago P.D.” increased in L+3 vs. L+SD by +55% in 18-49 rating (1.63 to 2.53) and in total viewers by more than 2.6 million (7.4 million to 10.1million).

 

L+7: “Chicago P.D.” originals are growing by an average +67% in 18-49 rating (1.63 to 2.73) and more than 3.3 million viewers overall (7.2 million to 10.6 million) going from L+SD to L+7.

 

Thursday

“The Biggest Loser” (1.3/4 in 18-49, 5.1 million viewers overall from 8-9 p.m. ET) jumped +44% week to week (1.3 vs. the prior week’s holiday-impacted 0.9) to score its highest 18-49 rating since Oct. 16 (1.3) and equal its high since the “Loser” season premiere (1.6 on Sept. 11, 2014).  In total viewers, “The Biggest Loser” increased week to week by +44% (5.1 million vs. 3.5 million) to its most-watched episode since the season premiere averaged 5.4 million.

 

L+7: This season, “The Biggest Loser” is increasing by an average +36% in 18-49 rating (1.26 to 1.71) and 1.0 million viewers overall (4.6 million to 5.6 million) going from L+SD to L+7.

 

“Bad Judge” (0.8/2 in 18-49, 3.2 million viewers overall from 9-9:30 p.m. ET) jumped by +0.3 of a rating point or +60% week to week in adults 18-49 (0.8 vs. the prior week’s holiday-impacted 0.5).  In total viewers, the increase was +51% or 1.1 million persons (3.2 million vs. 2.1 million). L+7: Season to date, “Bad Judge” originals are growing by an average +41% in 18-49 rating (from a 1.05 to a 1.48) and 1.2 million viewers overall (4.3 million to 5.5 million) going from L+SD to L+7.

 

“A-to-Z” (0.6/2 in 18-49, 2.1 million viewers overall from 9:30-10 p.m. ET) grew by +0.2 of a rating point or +50% week to week (0.6 vs. last week’s holiday-impacted 0.4) and by +54% in total viewers (2.051 million vs. 1.336 million). L+7: So far this season, “A-to-Z” originals are increasing by an average +35% in 18-49 rating (0.86 to 1.16) and 678,000 viewers overall (3.1 million to 3.7 million) going from L+SD to L+7.

 

With its first original telecast in seven weeks, “Parenthood” (1.4/4 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) equaled its highest 18-49 rating since Oct. 3, 2013 (1.5).  In total viewers, “Parenthood” delivered its biggest overall audience since the fall 2013 season premiere (5.1 million on Sept. 26, 2013). In the time period, “Parenthood” finished within a tenth of a rating point of #1 among ABC, CBS and NBC in adults 18-49 and ranked #1 among those networks in adults 18-34, women 18-34 and women 18-49.  “Parenthood” grew from half-hour to half-hour in every key measure despite the 10 p.m. hour.

 

L+3: “Parenthood” increased in L+3 vs. L+SD by +62% in 18-49 rating (1.41 to 2.29) and in total viewers by 2.0 million (4.6 million to 6.6 million).

 

L+7: “Parenthood” originals are growing by an average of +82% in 18-49 rating (1.24 to 2.26) and more than 2.4 million viewers overall (4.1 million to 6.5 million) going from L+SD to L+7.

 

Upscale: “Parenthood” is the tied as the #1 most upscale primetime series on the Big 4 networks, indexing at a 166 among adults 18-49 living in homes with $100K+ incomes (“most current” L+3 results, tied with “Modern Family,” 100 represents an average concentration of those homes).

 

Friday

An encore telecast of “Grimm” (0.5/2 in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) grew versus the prior week’s encore in this slot by 0.1 of a point or +25% in adults 18-49 (0.5 vs. 0.4) and by +9% in total viewers (2.424 million vs. 2.231 million).

 

“Dateline NBC” (1.1/4 in 18-49, 5.6 million viewers overall from 9-10 p.m. ET) grew by +22% in adults 18-49 versus the prior week’s 9-10 p.m. average (with a 1.1 rating vs. a 0.9  for the first hour of the previous week’s 9-11 p.m. encore) and by +11% in total viewers (5.6 million vs. 5.1 million).  These were “Dateline’s” best 9-10 p.m. numbers since Dec. 19 (1.3 in 18-49, 6.6 million viewers overall for the first hour of a 9-11 p.m. telecast). 

 

The NBC New Special “Countdown to the Globes” averaged a 0.5/2 in 18-49 and 2.4 million viewers overall.

 

Saturday

“Dateline Saturday Night Mystery” (1.2/4 in 18-49, 5.4 million viewers overall from 8:27-10 p.m. ET, joined in progress in the Eastern U.S.) set a series record in adults 18-49.   “Dateline Saturday Night Mystery” was the night’s #1 non-sports primetime telecast on the Big 4 networks in adults 18-49, adults 25-54 and total viewers. 

 

“SNL Vintage” (0.7/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET with an encore of a Dec. 20, 1986 telecast hosted by William Shatner with musical guest Lone Justice) delivered its most-watched telecast since Nov. 22.

 

Sunday:

“The 72nd Annual Golden Globe Awards” (5.8/16 in 18-49, 19.3 million viewers overall from 8-11:05 p.m. ET and live in all time zones) scored as the top-rated primetime entertainment program on the Big 4 in “live plus same day” 18-49 rating since ABC’s Academy Awards on March 2, 2014 (13.1).  It was also NBC’s highest rated primetime entertainment telecast in 18-49 and total viewers in the year since the 2014 Golden Globes on Jan. 12, 2014 (6.5 in 18-49, 20.9 million viewers overall). The “Globes” dominated the time period among ABC, CBS, NBC and Fox in every key measure.

 

This year’s “Golden Globes” retained 89% in adults 18-49 and 93% in total viewers of last year’s telecast, which equaled a 10-year high in adults 18-49 and set a new 10-year high in total viewers.  The 2015 event also beat every “Golden Globes” from 2008 through 2012 in both 18-49 and total viewers

 

Excluding the 2014 and 2013 Golden Globes, this year’s 5.8 rating is NBC’s top non-sports result in the slot in 10 years (since May 2, 2004, 6.2 with “Dateline” and the movie “10.5”).  In total viewers, this year’s 19.3 million is NBC’s top non-sports result in the slot, excluding the 2014 and 2013 Golden Globes, in 10 years (since the 2004 “Globes” averaged 26.8 million).

 

Versus NBC’s non-sports average in this time period last season, the “Golden Globe Awards” telecast is up 314% in 18-49 rating (5.8 vs. 1.4, “live plus same day”) and +269% in total viewers (19.3 million vs. 5.2 million).

 

For a sixth consecutive year, the “Golden Globes” were televised live to all time zones, and some western markets also carried an encore telecast immediately following the live coverage.

 

“The 2015 Golden Globes Arrivals Special” (1.3/4 in 18-49, 6.3 million viewers overall) was the hour top non-sports telecast in adults 18-34, 18-49 and 25-54; women 18-34, 18-49 and 25-54; and total viewers.

 

WEEKLY AVERAGES

Average rating, share and audience in each category

 

ADULTS 18-49

 

Fox 3.5/10, 4.4 million

CBS 2.4/7, 3.0 million

NBC 2.0/6, 2.5 million

ABC 1.4/4, 1.7 million

CW 0.3/1, 0.4 million

 

Each rating point equals 1.27 million viewers

 

ADULTS 25-54

 

Fox 4.0/10, 4.8 million

CBS 3.3/8, 3.9 million

NBC 2.4/6, 2.9 million

ABC 1.7/4, 2.1 million

CW 0.4/1, 0.4 million

 

Each rating point equals 1.20 million viewers

 

TOTAL VIEWERS

 

CBS 4.1/11, 12.2 million

Fox 3.5/9, 10.4 million

NBC 2.4/6, 7.2 million

ABC 1.8/5, 5.2 million

CW 0.3/1, 1.0 million

 

Each rating point equals 2.95 million viewers

 

 

SEASON TO DATE

Average rating, share and audience in each category

 

ADULTS 18-49

 

NBC 2.7/9, 3.5 million

CBS 2.4/8, 3.1 million

ABC 2.2/7, 2.8 million

Fox 2.1/7, 2.6 million

CW 0.8/3, 1.0 million

 

Each rating point equals 1.27 million viewers

 

ADULTS 25-54

 

NBC 3.4/9, 4.0 million

CBS 3.3/9, 4.0 million

ABC 2.7/7, 3.3 million

Fox 2.4/7, 2.9 million

CW 0.9/2, 1.1 million

 

Each rating point equals 1.20 million viewers

 

TOTAL VIEWERS

 

CBS 3.9/10, 11.5 million

NBC 3.2/9, 9.4 million

ABC 2.7/7, 8.0 million

Fox 2.1/6, 6.2 million

CW 0.7/2, 2.1 million

 

 

Each rating point equals 2.95 million viewers

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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