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NBC DOMINATES THE PRIMETIME WEEK OF JAN. 26-FEB. 1 WITH THE SUPER BOWL AND ‘BLACKLIST’

 

The Patriots-Seahawks Super Bowl is the Most-Watched Program in U.S. TV History; ‘Blacklist’ Is NBC’s #1 Telecast of a Scripted Series in Total Viewers in More Than 10 Years

Sunday’s Super Bowl and ‘Blacklist’ Combine to Give NBC its Most-Watched Night in People Meter History

Season to Date, NBC Ranks #1 in Adults 18-49 and All Other Key Demographics, With its Highest 18-49 Average at This Point in the Season in Six Years

Monday’s ‘Celebrity Apprentice’ Grows +13% vs. the Fourth Episode of its Prior Cycle

‘Parenthood’ Finale Sets Thursday Series Records; ‘Biggest Loser’ Closer Jumps +17% Week to Week to the Show’s High Since its Sept. 17 Season Debut

Friday’s ‘Grimm’ Matches its Highest 18-49 Rating Since the Show’s Season Debut in October

Saturday’s ‘NFL Honors’ Generates Record Stats, ‘SNL’s NFL Saturday’ Hits a Three-Year Non-Sports Time-Period High

UNIVERSAL CITY, Calif. — Feb. 3, 2015 — NBC has dominated the primetime week of Jan. 26-Feb. 1 in all key ratings measures, boosted by Sunday night’s NBC Sports coverage of the Super Bowl and a special post-Super Bowl telecast of “The Blacklist.”

The Super Bowl averaged 114.4 million viewers, making it the most-watched telecast in U.S. television history, and “The Blacklist” delivered NBC’s biggest overall audience for a scripted series, 25.7 million, since “ER” in May 2004.

According to “live plus same day” viewing figures from Nielsen Media Research NBC averaged a 7.5 rating, 22 share in adults 18-49 and 22.5 million viewers overall for the week, for the network’s top weeklong results in both measures since Aug. 6-12, 2012, when NBC carried seven nights of coverage from the London Olympics.

For the Jan. 26-Feb. 1 week, NBC beat the #2 networks, ABC and Fox, by a +436% margin (7.5 vs. 1.4 each), NBC’s biggest win in the history of Nielsen’s current People Meter sample, dating back to September 1987. NBC also topped the combined three-network competition by +83% in 18-49 (7.5 vs. a combined 4.1), also NBC’s biggest margin in People Meter history.  It was the most-watched week for any network so far this season or in the past year.

For the week, the Super Bowl, NBC Sports’ Super Bowl post-game show and Sunday’s special telecast of “The Blacklist” were the top three primetime programs on the Big 4 networks in every key ratings measure.

For the 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49 and all other key demographics. NBC’s 2.9 average for the season in 18-49 is its highest at this point in the season since 2008-09 (3.1).

In total viewers, NBC is #2 for the season with an average of 9.761 million, its top average at this point in the season in eight years, since 2006-07 (9.818 million)

Primetime averages for the week of Jan. 26-Feb. 1 in adults 18-49 are: NBC, 7.5/22; ABC, 1.4/4; Fox, 1.4/4; CBS, 1.3/4; and CW, 0.7/2. In overall total viewers, the weekly averages were: NBC, 22.5 million; CBS, 8.1 million; ABC, 5.2 million; Fox, 4.5 million; and CW, 1.8 million.

“Most current” averages for the season to date are: NBC, 2.9/9; CBS, 2.4/8; ABC, 2.1/7; Fox, 2.1/6; and CW, 0.8/2. In overall total viewers, the season averages are: CBS, 11.6 million; NBC, 9.8 million; ABC, 7.7 million; Fox, 6.1 million; and CW, 2.1 million.

NBC highlights for the week of Jan. 26-Feb. 1:

Monday

“The Celebrity Apprentice” (1.8/5 in 18-49, 6.3 million viewers overall from 8-10 p.m. ET) was up +13% versus the fourth episode of the prior cycle in 18-49 (1.8 vs. 1.6) and up +21% or 1.1 million persons in total viewers (6.3 million vs. 5.2 million). “The Celebrity Apprentice” also matched the highest 18-49 rating among 12 telecasts in the prior cycle in the spring of 2013, and in total viewers, Is beating all 12 telecasts of the previous cycle.

“Live Plus Three Day” Ratings: “The Celebrity Apprentice” grew by +24% in 18-49 rating going from L+3 vs. L+SD (from a 1.82 rating to a 2.26) and by 1.1 million viewers overall (from 6.3 million to 7.4 million).

“Live Plus Seven Day” Ratings: Season to date, first-run editions of “The Celebrity Apprentice” are increasing in L+7 vs. L+SD by +23% in 18-49 rating (from a 2.03 rating to a 2.50) and 1.3 million viewers overall (from 6.4 million to 7.7 million).

“State of Affairs” (1.0/3 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) retained 91% of the prior week’s 1.1 rating in 18-49 and 98% of the previous week’s 4.5 million viewers overall. L+3: This week’s “State of Affairs” grew by 54% in 18-49 going from L+3 to L+SD (1.03 to 1.58). In total viewers, “State of Affairs grew by 2.1 million persons (from 4.4 million to 6.5 million). L+7: “State of Affairs” has increased by +49% in 18-49 (from a 1.38 rating to a 2.06) and 2.8 million viewers overall (from 5.8 million to 8.6 million) going from L+SD to L+7.

Tuesday

“Parks and Recreation” (1.4/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) matched the prior week’s 18-49 rating (1.4) and remained within 0.1 of the show’s strong season debut (1.5 on Jan. 13). Last night’s 8 p.m. “Parks” ranked #1 or tied for #1 in the time period among the Big 4 in adults, men and women 18-34. The 8 p.m. “Parks” was up +40% versus what the show was averaging at the end of last season in adults 18-49 (1.0 with its final four episodes on Thursday nights last April) and was also up +17% versus the show’s third week last season in adults 18-49 (1.4 vs. 1.2 from 8-8:31 p.m. on Thursday, Oct. 10, 2013).

L+3: “Parks” increased in L+3 vs. L+SD by +29% in 18-49 rating (1.37 to 1.77) and 697,000 persons (3.5 million to 4.2 million). The prior week’s pair of “Parks” telecasts ranked #9 and #10 for the week across broadcast and cable in L+3 adult 18-34 rating (with a 1.96 and 1.94). L+7: “Parks” has increased by +27% in 18-49 (from a 1.51 rating to a 1.92) and 737,000 viewers overall (3.7 million to 4.5 million) going from L+SD to L+7.

Upscale: “Parks” is this season’s #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 158 index, “most current” L+3 results, 100 represents an average concentration of those homes, behind only “Modern Family” [164] and “Parenthood” [163]).

A second telecast of “Parks and Recreation” (1.3/4 in 18-49, 3.0 million viewers overall from 8:30-9 p.m. ET) ranked #1 or tied for #1 in the time period among the Big 4 in adults and women 18-34. L+3: The 8:30 “Parks” increased in L+3 vs. L+SD by +29% in 18-49 rating (1.34 to 1.72) and 697,000 persons (3.0 million to 3.7 million).

“Marry Me” (0.8/2 in 18-49, 2.3 million viewers overall from 9-9:30 p.m. ET) grew versus its prior telecast by 0.1 of a point or +14% in adults 18-49 (0.8 vs. 0.7 on Jan. 13) and by +4% versus its prior telecast in total viewers (2.262 million vs. 2.175 million). L+3: “Marry Me” grew in L+3 vs. L+SD by +24% in 18-49 rating (0.75 to 0.93) and in total viewers by 308,000 persons (2.3 million to 3.6 million). L+7: “Marry Me” is increasing by an average +22% in 18-49 rating (from a 1.35 to a 1.65) and 675,000 viewers overall (4.5 million to 5.2 million) going from L+SD to L+7. Upscale: “Marry Me’” delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”).

“About a Boy” (0.8/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET) maintained its 18-49 lead-in from “Marry Me” and has now matched or improved on its lead-in for three consecutive telecasts. L+3: “About a Boy” grew in L+3 vs. L+SD by +42% in 18-49 rating (0.79 to 1.12) and in total viewers by 844,000 persons (2.8 million to 3.6 million). L+7: “About a Boy” originals are increasing by an average +34% in 18-49 rating (from a 1.11 to a 1.49) and 1.1 million viewers overall (3.9 million to 5.0 million) going from L+SD to L+7.

An encore telecast of “Chicago Fire” (0.8/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) grew from half-hour to half-hour by +13% in adults 18-49 (0.8 to 0.9) and +10% in adults 25-54 (1.0 to 1.1), despite the 10 p.m. hour. The “Chicago Fire” rebroadcast held steady or grew half-hour to half-hour in every key demo.

Wednesday

An encore telecast of “The Mysteries of Laura” averaged a 0.7/2 in 18-49 and 4.1 million viewers overall from 8-9 p.m. ET.

A rebroadcast of “Law & Order: SVU” (0.7/2 in 18-49, 3.6 million viewers overall from 9-10 p.m. ET) grew from its first half-hour to its second by 0.1 of a point or +17% in 18-49 rating (0.6 to 0.7) and by +6% in total viewers (3.5 million to 3.7 million). The “SVU” encore maintained or increased its rating from half-hour to half-hour in every key measure.

An encore telecast of “Chicago P.D.” (0.6/2 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) captured the show’s biggest overall audience for a rebroadcast since April 16, 2014 (4.2 million) and the second-biggest encore audience for the series to date.

Thursday

The season finale of “The Biggest Loser” (1.4/4 in 18-49, 5.4 million viewers overall from 8-10 p.m. ET) grew +17% week to week by in adult 18-49 rating (1.4 vs. 1.2) and +20% in total viewers (5.4 million vs. 4.5 million) to deliver the show’s top results since its season premiere on Sept. 11 (1.6 in 18-49, 5.4 million viewers overall). “The Biggest Loser” improved the time period by +27% versus NBC’s non-sports season average in 18-49 (1.4 vs. 1.1, L+SD) and +31% in total viewers (5.4 million vs. 4.1 million).   From its first half-hour to its fourth, “Loser” grew by +33% in 18-49 (1.2 to 1.6) and +26% in total viewers (4.8 million to 6.1 million). L+7: This season, “The Biggest Loser” has increased by an average +35% in 18-49 rating (from a 1.24 to a 1.68) and more than 1.0 million viewers overall (4.5 million to 5.6 million) going from L+SD to L+7.

The series finale of “Parenthood” (1.7/5 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET) jumped +31% week to week in adult 18-49 rating (1.7 vs. 1.3) and +24% in total viewers (5.459 million vs. 4.400 million), to deliver its biggest overall audience since Tuesday, Nov. 29, 2012 (5.7 million) and its highest 18-49 rating since the show’s season finale on Tuesday Jan. 22, 2013 (1.8). Versus its year ago season finale, “Parenthood” increased by +31% in 18-49 (1.7 vs. 1.3 from 10-11 on Thursday, April 17) and +37% in total viewers (5.5 million vs. 4.0 million).

L+3: The prior week’s “Parenthood” increased in L+3 vs. L+SD by +75% or a series-record 1.00 rating points in 18-49 rating (1.33 to 2.33) and in total viewers by a series-record 2.3 million (4.4 million to 6.7 million). L+7: “Parenthood” originals have grown this season by an average +82% in 18-49 rating (from a 1.25 to a 2.27) and 2.5 million viewers overall (4.1 million to 6.6 million) going from L+SD to L+7.

Upscale: “Parenthood” is the #2 most upscale primetime series on the Big 4 networks, indexing at a 163 among adults 18-49 living in homes with $100K+ incomes (“most current” L+3 results, 100 represents an average concentration of those homes), behind only ABC’s “Modern Family” (164).

Friday

“Constantine” (0.8/3 in 18-49, 3.3 million viewers overall from 8-9 p.m. ET) retained 95% of the prior week’s 3.5 million in total viewers, the show’s biggest overall audience since Nov. 21. L+7: “Constantine” originals are increasing by an average of +78% in 18-49 rating (from a 0.96 to a 1.71) and 1.8 million viewers overall (3.4 million to 5.2 million) going from L+SD to L+7.

“Grimm” (1.3/4 in 18-49, 4.9 million viewers overall from 9-10 p.m. ET) equaled the prior week’s 1.3 rating in adults 18-49, to match the show’s highest result since its Oct. 24 season debut (1.4). In adults 18-34, “Grimm” grew week to week by +33% (0.6 to 0.8), while also increasing by +15% in women 18-34 (0.8 to 0.9) and +40% in men 18-34 (0.5 to 0.7). L+3: The previous week’s “Grimm” increased by +72% in 18-49 rating (from a 1.25 to a 2.15) and more than 2.3 million viewers overall (5.0 million to 7.4 million) going from L+SD to L+3. L+7: “Grimm” first-runs are growing by an average of +84% in 18-49 rating (from a 1.25 to a 2.30) and 2.7 million viewers overall (5.0 million to 7.7 million) going from L+SD to L+7.

“Dateline NBC” (1.2/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) grew week to week by +20% in adults 18-34,   (0.5 to 0.6), +17% in women 18-34 (0.6 to 0.7) and +25% in men 18-34 (0.4 to 0.5). Half-hour to half-hour, “Dateline” grew by +9% in adults 18-49 (1.1 to 1.2), despite the 10 p.m. hour. L+3: The prior week’s “Dateline” on Jan. 23 grew by +27% or 0.35 of a point in 18-49 rating (from a 1.32 to a 1.67) and 1.0 million viewers overall (5.7 million to 6.7 million) going from L+SD to L+3. The 0.35 increase in 18-49 is “Dateline’s” biggest L+3 gain ever for a Friday telecast.

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Saturday

NBC finished #1 in primetime Saturday night among the Big 4 networks in adults 18-49, and other key demos with record results for “NFL Honors” and a three-year non-sports time-period high for “SNL’s NFL Saturday.”

“SNL’s NFL Saturday” (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) earned NBC’s top 18-49 rating in the slot with entertainment programming in nearly three years (excluding nights when live sports coverage is included in the time period, best since a “Voice” encore on Saturday, Feb. 11, 2012, 1.0). “SNL’s NFL Saturday ranked #1 in the slot among the Big 4 in adults 18-49, total viewers and other key measures.

The NBC Sports Special “NFL Honors” (1.2/4 in 18-49, 4.7 million viewers overall from 9-11 p.m. ET), hosted by Seth Meyers, scored record results for the show in its fourth year running on the night before the Super Bowl on the Big 4 networks. Versus last year’s 8-10 p.m. telecast on Fox, this year’s “NFL Honors” is up +33% or 0.3 of a rating point in 18-49 (1.2/4 vs. 0.9/3 on Feb. 1, 2014) and up +49% in total viewers (4.669 million vs. 3.126 million).“NFL Honors” is the #1 primetime telecast of the night on the Big 4 in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-male demos.

Sunday

The Super Bowl and “The Blacklist” combined to give NBC a primetime average Sunday night of 103.9 million viewers from 7-11 p.m., making it NBC’s most-watched night in the history of People Meters. NBC also delivered its most dominant nightlong margins of victory in People Meter history.

NBC Sports coverage of the Super Bowl (39.1/79 in 18-49, 114.4 million viewers overall from 6:31-10:10 p.m. ET), featuring the New England Patriots versus the Seattle Seahawks, was the most-watched telecast in U.S. television history, topping the prior record, last year’s 112.2 million for the Seahawks-Broncos Super Bowl on Fox, by more than 2.2 million viewers.

The game’s household rating of a 47.5 is a 30-year high, best for the Super Bowl since a 48.3 for the Bears-Patriots Super Bowl in 1985. .

A special post-Super Bowl edition of “The Blacklist” (8.4/23 in 18-49, 25.7 million viewers overall from 10:38-11:38 p.m. ET) set series records in all key measures and delivered the biggest overall audience for a post-Super Bowl entertainment telecast in three years.

It was the top primetime entertainment telecast on the Big 4 networks in total viewers and 18-49 since ABC’s coverage of last year’s Academy Awards (13.1 in 18-49, 43.6 million viewers overall on March 2, 2014). For NBC, it was the network’s top entertainment telecast in 18-49 and total viewers since the 2012 post-Super Bowl edition of “The Voice” (16.3 in 18-49, 37.6 million viewers overall). It was also NBC’s most-watched telecast of a scripted series in more than 10 years, since the May 6, 2004 episode of “ER” (28.4 million) on the night of the “Friends” finale.

“The Blacklist” was up in total viewers by +21% versus Fox’s year-ago post-Super Bowl hour of “The New Girl” and “Brooklyn Nine-Nine” (21.2 million viewers overall from 10:23-11:20 p.m. ET on Feb. 2, 2014). Versus the post-Super Bowl telecast of two years ago, “The Blacklist” was up +23% (25.7 million vs. 20.9 million for CBS’s “Elementary” on Feb. 3, 2013). The last post-Super Bowl entertainment program to deliver a bigger overall audience was NBC’s 2012 telecast of “The Voice,” which averaged 37.6 million.

A special post-Super Bowl edition of “The Tonight Show Starring Jimmy Fallon” (3.6 rating in 18-49, 9.8 million viewers overall from 12:13-1:16 a.m. ET, according to preliminary “fast official” ratings) scored as the #2 Fallon-hosted “Tonight” ever in total viewers and 18-49, behind only the show’s debut on Feb. 17, 2014 with an Olympics lead-in (11.330 million viewers overall, 3.82 rating in 18-49). It’s the most-watched post-Super Bowl late-night talk show in the history of People Meters (dating back to September 1987), while in adults 18-49, it’s the second-highest-rated post-Super Bowl late-night talk show in People Meter history, behind only the Jan. 25, 1998 “Tonight Show” (4.22).  Versus his own prior post-Super Bowl “Late Night with Jimmy Fallon” in 2012, this year’s “Tonight” is up +62% in total viewers (9.834 million vs. 6.087 million on Feb. 5, 2012) and up +45% in 18-49 (3.60 vs. 2.48).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 7.5/22, 9.5 million

ABC 1.4/4, 1.8 million

Fox 1.4/4, 1.8 million

CBS 1.3/4, 1.7 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 8.2/21, 9.8 million

CBS 2.0/5, 2.4 million

ABC 1.8/5, 2.1 million

Fox 1.7/4, 2.0 million

CW 0.8/2, 0.9 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

NBC 7.6/19, 22.5 million

CBS 2.7/7, 8.1 million

ABC 1.8/5, 5.2 million

Fox 1.5/4, 4.5 million

CW 0.6/2, 1.8 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.9/9, 3.6 million

CBS 2.4/8, 3.1 million

ABC 2.1/7, 2.7 million

Fox 2.1/6, 2.6 million

CW 0.8/2, 1.0 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 3.5/9, 4.2 million

CBS 3.3/9, 4.0 million

ABC 2.6/7, 3.1 million

Fox 2.4/6, 2.9 million

CW 0.9/2, 1.0 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.9/10, 11.6 million

NBC 3.3/9, 9.8 million

ABC 2.6/7, 7.7 million

Fox 2.1/5, 6.1 million

CW 0.7/2, 2.1 million

Each rating point equals 2.95 million viewers

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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