|UNIVERSAL CITY, CA – August 16, 2011 – When the hit NBC reality TV series “The Biggest Loser” returns this fall, the contestants will have a new tool to help them reach their weight loss goals. They will be furnished with The Biggest Loser Slim Coach, which utilizes the MYTRAK Health platform to track movement, exertion and calorie burn, allowing the user to monitor their physical activity throughout the day. This September, this revolutionary technology will be available to show contestants and people all across North America, allowing them to compare their activity levels to the show’s contestants, as well as those of their friends and families, seamlessly, from home.
The Biggest Loser Slim Coach powered by MYTRAK is a device that can be worn every day to track physical activity while at home, at work, on the go, as well as at any fitness club automated by MYTRAK. Upon purchasing Slim Coach and subscribing to MYTRAK’s online Clubhouse, users are assigned a lifestyle advisor to assist them in setting up their program to get them started on a new path to a healthier and more active lifestyle.
“The Slim Coach provides the most comprehensive, accurate and advanced physical activity tracker available, with tools to plan and track your health and fitness progress,” said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. “Whether you want to lose weight or achieve new fitness goals, The Slim Coach helps you succeed.”
“MYTRAK will take the technology capabilities of life on the ranch to the next level, improving and refining the way the contestants and trainers track caloric burn, plan workouts, motivate to reach daily and long term goals and support living and maintaining an overall healthy lifestyle,” said Chad Bennett, Vice President, Brand Development and Production, Reveille. “Our partnership with MYTRAK will ensure that the show remains at the forefront of health-monitoring technology and provides the same tools to the viewer at home that they see on the show.”
“The Slim Coach is just like having a personal trainer with you all day long,” said Reed Hanoun, President and CEO of MYTRAK Health System Inc. “It will motivate and drive you to live a more active and healthier lifestyle. It can be customized to your goals, offering you instant feedback and expert guidance. It is a formula for success.”
The Biggest Loser Slim Coach is licensed through NBCUniversal Television Consumer Products Group. The deal was brokered by Better Work, Inc. and Ladder Up Media.
About The Biggest Loser Slim Coach powered by MYTRAK
The Slim Coach is an adaptive, intelligent feedback computer that is worn every day, analyzing your activity with a set of sophisticated sensors that measure the intensity of your active life and calculates the energy burn to your personal biometrics. The red, yellow and green lights form a Health Circle in the middle of the Slim Coach providing instant feedback on your daily movements and whether you are on pace to reach your targets. At the press of a button, users can obtain data on the calories burned that day and how many more are required to stay on track.
The device also communicates seamlessly with a user’s computer and a comprehensive online support network. Data about your daily activity is uploaded to the personalized The Biggest Loser Slim Coach Dashboard, which charts your progress, keeping you motivated and on track.
MYTRAK Health System Inc. is a leading provider of innovative technology based solutions that help people meet their everyday fitness goals. Offering a lifestyle, health and wellness, and weight loss solution, MYTRAK combines consumer-friendly technology, with a team of lifestyle program advisors and community based support. MYTRAK’s broad-based and customizable solutions help to motivate and encourage activity throughout the day. MYTRAK also provides an automated platform system specific to health and wellness focused organizations, including fitness providers, wellness organizations, employers, physicians and insurers. Based on the concept of fitness as preventative medicine, MYTRAK has helped more than 1 million people worldwide define and reach their fitness goals.
For more information please visit www.MYTRAK.com.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
Reveille is part of the Shine Group, one of the world’s foremost multinational entertainment and drama companies. A leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, Reveille is also a world leader in creating integrated marketing opportunities for advertisers. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.
About “The Biggest Loser”
“The Biggest Loser” airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody “loses,” “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “The Biggest Loser.” For season 12, contestants work out under the supervision of professional trainers Bob Harper, Anna Kournikova and Dolvett Quince. “The Biggest Loser” is a production of Reveille and 25/7 Productions. Check out www.biggestloser.com for more information.
About Better Work, Inc.
Better Work, Inc. strikes deals between product companies and highly successful entertainment properties and personalities.
About Ladder Up Media
Ladder Up Media is an industry leader in sourcing, creating, and executing brand integration, sponsorship, and licensed product/promotion deals for major network television properties.