The Voice March 16 2015

via press release:

NBC WINS MONDAY AMONG THE BIG 4 IN ALL KEY DEMOS WITH THE #1 SHOW OF THE NIGHT, ‘THE VOICE’; ‘NIGHT SHIFT’ JUMPS +15% TO TIE ITS SECOND-BEST RATING EVER

 

‘VOICE’ TOPS THE #2 SHOW OF THE NIGHT ON THE BIG 4, THE ‘DANCING WITH THE STARS’ PREMIERE, BY A +65% MARGIN IN 18-49

 

‘VOICE’ FINISHES WITHIN 8% OF LAST WEEK’S 3.6 FAST-AFFIL RATING

 

‘NIGHT SHIFT’ TIES FOR #1 AMONG ABC, CBS AND NBC AT 10 P.M.

Monday Primetime Results:

NBC won Monday night among the Big 4 in every key demographic, as the #1 show of the night, “The Voice,” topped the #2 show, ABC’s “Dancing With the Stars” premiere, by a +65% margin in adults 18-49, while “Night Shift” matched its second-highest rating ever.

 

·         “The Voice” (3.3/10 in 18-49, 12.2 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night by a +65 margin in adults 18-49 (3.3 vs. 2.0 for the #2 show, ABC’s “Dancing With the Stars” season premiere). “The Voice” is the #1 Big 4 show of the night in every key demo and topped the “Dancing” season premiere head to head in the 8-10 p.m. time period in every key demo.

·         “The Voice finished within 8% of last week’s 3.6 rating in these prelim fast-affiliate results and within 13% of last week’s 3.8 in official nationals.

·         “The Voice” grew dramatically through the two-hour time period, increasing by 0.8 of a point or +29% from its first half-hour to its fourth (2.8 to 3.6), stretching its lead over “Dancing” from 0.8 of a point from 8-8:30 to 1.5 from 9:30-10.

·         “Live Plus Seven Day” Ratings: First-run editions of Monday’s “Voice” this season have grown by +25% in 18-49 rating (from a 3.4.0 to a 4.26) going from L+SD to L+7 and by 2.2 million viewers overall (12.1 million to 14.3 million).

 

·         Upscale: Last Monday’s “Voice” was the #2 most upscale show on the Big 4 that night, indexing at 114 among in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

·         “The Night Shift” (1.5/5 in 18-49, 5.7 million viewers overall from 10:01-11 p.m. ET)  jumped +15% week to week (1.5 vs. 1.3) to equal the show’s season high in 18-49 and second-highest rating ever. The 1.5 matches the show’s high since its series premiere (1.6 on Tuesday, May 27, 2014).  In total viewers, “Night Shift” is up week to week by +5% (5.740 million vs. 5.446 million).

·         “The Night Shift” tied for the slot win among ABC, CBS and NBC in adults 18-49, as well as adults 18-34, and is #1 outright among those nets in men 18-49 and men 18-34.

·         “The Night Shift” will grow significantly in L+3 – last week’s “Night Shift” increased by +28% in 18-49 going from L+SD to L+3 (1.29 to 1.65).  In total viewers, “Night Shift” grew by more than 1.2 million persons (from 5.4 million to 6.7 million).

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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