The Voice March 17 2015

via press note:

NBC TAKES SIX OF SIX HALF-HOURS IN 18-49, WINS TUESDAY IN ALL KEY MEASURES WITH THE TOP SHOW OF THE NIGHT IN EVERY KEY CATEGORY, ‘THE VOICE’

 

‘UNDATEABLE’ TOPS LAST SEASON’S SERIES DEBUT BY +46%

 

‘ONE BIG HAPPY’ RETAINS 84% OF ITS ‘UNDATEABLE’ LEAD-IN, IMPROVES SLOT BY +60% VS. NBC’S SEASON AVE. EXCLUDING ‘THE VOICE’

 

‘CHICAGO FIRE’ GROWS +14% VS. ITS MOST RECENT EPISODE WITH NO ‘VOICE’ LEAD-IN FEB. 17

Tuesday Results:

·          “The Voice” (3.1/11 in 18-49, 12.5 million viewers overall from 8-9 p.m. ET) dominated the time period among the Big 4 in all key measures and ranks as the #1 show of the night on those nets in every key category.  “The Voice” finished within 9% of last week’s 3.4  rating in 18-49 in this hour in these prelim fast-affiliate ratings and within 14% of last week’s 3.6 from 8-9 p.m. in official nationals.  In total viewers, “The Voice” is currently within 1% of last week’s 8-9 p.m. fast-affiliate average, 12.6 million.

·         Last night’s “Voice” grew dramatically from its first-half-hour to its second, up 0.7 of a point or +25% (2.8 to 3.5).

·         L+7: “The Voice” will grow significantly via time-shifted viewing.  Tuesday “Voice” originals have increased by +24% in 18-49 rating this season (from a 3.32 to a 4.13) and 2.1 million viewers overall (12.3 million to 14.4 million) going from L+SD to L+7.

·         The second season premiere of “Undateable” (1.9/6 in 18-49, 6.5 million viewers overall from 9-9:30 p.m. ET) jumped +46% versus last season’s series debut in 18-49 (1.3 at 9 p.m. on Thursday, May 29, 2014) and +68% in total viewers (6.454 million vs. 3.841 million).  “Undateable” also more than doubled its 0.9 average from last summer in 18-49 and its 2.8 million average in total viewers (L+SD, originals only).   “Undateable” won the slot among the Big 4 in adults 18-49 and most other key demographics.

·         Versus NBC’s season average in the time period, excluding “The Voice” (1.1 in 18-49, 3.774 million viewers overall, L+SD), “Undateable” improved the slot by +73% in 18-49 and +71% in total viewers.

·         The debut of “One Big Happy” (1.6/5 in 18-49, 5.6 million viewers overall from 9:30-10 p.m. ET) retained 84% of its lead-in from “Undateable” in 18-49 and 86% in total viewers. “One Big Happy” won the slot among the Big 4 in adults 18-49 and other key demos.

·         “One Big Happy” improved the slot by +60% versus NBC’s season average, excluding “The Voice” in 18-49 (1.0) and by +56% in total viewers (5.551 million vs. 3.558 million).

·         “Chicago Fire” (1.6/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) is up +14% in 18-49 versus its most recent episode to air with no “Voice” lead-in (1.4 on Feb. 17) and is up +12% in total viewers (6.983 million vs. 6.257 million).  “Chicago Fire” won the slot among ABC, CBS and NBC in all key measures.

·         “Chicago Fire” retained 100% of its 18-49 lead-in and built on its total-viewer lead-in by +26%.

 

·         “Chicago Fire” will add substantial audience in L+7 results – the show’s first-runs have increased by an average +62% in 18-49 rating (from a 1.85 to a 2.99) and 3.5 million viewers overall (7.4 million to 10.9 million) going from L+SD to L+7

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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