Chicago P.D. May 13 2015

via press release:

WEEK TO WEEK, ‘SVU’ GROWS +25% IN 18-49, ‘CHICAGO P.D.’ INCREASES BY +14% AND ‘LAURA’ GROWS BY +11%

 

‘CHICAGO P.D.’ WINS AT 10 AMONG ABC-CBS-NBC DRAMAS IN 18-49 — IT’S THE 11TH STRAIGHT ‘P.D.’ ORIGINAL IN THAT SLOT TO RANK #1 OR TIED FOR #1 AMONG THOSE NETS

Wednesday Primetime Results:

·         “Chicago P.D.” (1.6/5 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) grew +14% week to week in 18-49 (1.6 vs. 1.4) and by +5% in total viewers (6.837 million vs. 6.539 million).

·         “Chicago P.D.” won the slot among the ABC-CBS-NBC dramas in adults 18-49 and is #1 or tied for #1 among those nets in every key measure, and has now finished #1 or tied for #1 among the hour’s ABC-CBS-NBC dramas in adults 18-49 with its last 11 regular-slot originals in a row and 14 of its last 15.

·         The 1.6 rating in 18-49 equals the show’s highest for a non-crossover episode since Feb. 18 (1.7).  It also makes “Chicago P.D.” the #1 drama of the night on the Big 4 networks in 18-49.

·         “Chicago P.D.” will increase viewership substantially through time-shifting —  last week’s “Chicago P.D.” grew by +58% in 18-49 rating (1.35 to 2.13) and in total viewers by 2.4 million persons (6.5 million to 8.9 million) going from L+SD to L+3.

·         “Law & Order: Special Victims Unit” (1.5/5 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET) jumped +25% week to week in 18-49 (1.5 vs. 1.2) and +11% in total viewers (6.837 million vs. 6.539 million).  “Law & Order: SVU” built by +50% on its adult 18-49 lead-in.

·         “Law & Order: SVU” increased by +21% half-hour to half-hour in adults 18-49 (1.4 to 1.7), +21% in women 18-49 (1.9 to 2.3) and +15% in women 25-54 (2.6 to 3.0).

·         “Law & Order: SVU” will grow substantially via time-shifting – last week’s “SVU” increased by +72% in 18-49 rating (1.20 to 2.06) and in total viewers by 2.1 million persons (6.1 million to 8.2 million) going from L+SD to L+3.

·         “The Mysteries of Laura” (1.0/4 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) is up +11% week to week in 18-49 (1.1 vs. 1.0)and +2% in total viewers (6.141 million vs. 6.038 million). “Laura” matched its highest 18-49 rating since the Feb. 25 telecast featuring guest star Eric McCormack of “Will & Grace” (1.4).

·         “The Mysteries of Laura” will increase its viewership significantly via time-shifting – the prior week’s “Laura” grew by +30% in 18-49 rating (0.92 to 1.20), and grew in total viewers by 1.2 million persons (6.0 million to 7.2 million) going from L+SD to L+3.

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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