Grimm May 15 2015 2

via press note:

‘GRIMM’ GROWS FOR A SECOND STRAIGHT WEEK, UP +10% VS. ONE WEEK AGO, UP +22% VS. TWO WEEKS AGO

 

‘GRIMM’ MATCHES ITS TOP RATING SINCE FEB. 6 IN THE 9 P.M. HOUR

Friday Primetime Results:

 

·         “Grimm” (1.1/5 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) grew in adults 18-49 for a second straight week, up +10% versus the prior week in 18-49 (1.1 vs. 1.0) and up +22% versus the week before that (1.1 vs. 0.9 on May 1).

·         “Grimm” matched its top 18-49 rating since Feb. 6 (1.2 at 9 p.m.) and equaled it top rating for the season in the 8 p.m. hour (“Grimm” moved from 9 p.m. to 8 p.m. on March 20).  In total viewers, the 4.740 million is “Grimm’s” biggest overall audience since April 10 (4.761 million).

·         In the time period, “Grimm” ranked #2 among the Big 4 in adults 18-49 and other key demos.

·         “Grimm” will add substantial viewership via time-shifted viewing — “Grimm” first-runs are growing by +85% in 18-49 rating (from a 1.17 to a 2.16) and 2.6 million viewers overall (4.9 million to 7.5 million) going from L+SD to L+7.

·         “Dateline NBC” (0.9/3 in 18-49, 5.4 million viewers overall from 9-11 p.m. ET) ranked #2 in the slot among the Big 4 networks in adults 18-49, adults 25-54, total viewers and other key measures.  “Dateline” grew +25% from its first half-hour to its fourth in both adults 18-49 (0.8 to 1.0) and adults 25-54 (1.2 to 1.5).

 

·         “Dateline NBC” will add significant viewership via time-shifting — Friday’s “Dateline” is increasing by +25% in 18-49 rating (from a 1.20 to a 1.50) and 937,000 viewers overall (6.0 million to 6.9 million) going from L+SD to L+7.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

blog comments powered by Disqus