Mr. Robinson

via press release:

‘MR. ROBINSON’ IS THE MOST-WATCHED SUMMER COMEDY DEBUT ON THE BIG 4 SINCE 2007, SECOND-HIGHEST-RATED IN 18-49 SINCE 2009

 

NBC WINS WEDNESDAY, AS ‘MR. ROBINSON’ TAKES ITS 9 P.M. SLOT AMONG THE BIG 4 IN EVERY KEY DEMO, TOPS NBC’S PRIOR SUMMER COMEDY DEBUT BY +71%

Wednesday Results:

NBC won Wednesday night among ABC, CBS, NBC and Fox in adults 18-49, with strong debut results from “Mr. Robinson.”

·         “Mr. Robinson” (1.2/4 in 18-49, 4.6 million viewers overall from 9-9:30 p.m. ET) is the most-watched summer-comedy debut on the Big 4 since 2007 (6.191 million for “Creature Comforts” on CBS June 4, 2007), a span covering 11 summer-comedy launches.

·         “Mr. Robinson” is the #2 highest-rated summer comedy debut on the Big 4 since 2009 (1.6 for “The Goode Family”), a span covering 10 summer-comedy launches. The only higher-rated summer-comedy debut on the Big 4over that span in18-49  is “Undateable” (1.3 on May 29, 2014).

·         “Mr. Robinson” won the time period among the Big 4 in every key demographic and was up +71% versus NBC’s prior summer comedy debut (1.2 vs. 0.7 for “Working the Engles” July 10, 2014).

·         “Mr. Robinson” retained 86% of its lead-in from “America’s Got Talent” in adults 18-49 (1.2 vs. 1.4).

·         A second episode of “Mr. Robinson” (1.0/4 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET) retained 83% of the prior half-hour’s strong series premiere rating in 18-49, retained 91% in men 18-49 (1.0 vs. 1.1), 93% in adults 25-54 (1.4 vs. 1.5) and 94% in women 25-54 (1.5 vs. 1.6).

·         The 9:30 “Mr. Robinson” ranked #1 or tied for #1 in the time period among the Big 4 in every key demo.

·         “Last Comic Standing” (1.4/5 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET) won the time period among ABC, CBS and NBC in all key demos.

·         “Last Comic Standing” took the slot among those networks in adults 18-49 by a +75% margin of victory (1.4 vs. 0.8 for both ABC and CBS in the hour).

·         Note that “Last Comic” is very close to rounding up to a 1.5 (currently reporting a 1.448 in these prelim fast-affiliate ratings).

·          “Last Comic Standing” will add significant viewership via time-shifting – last week’s “Last Comic” increased by +21% going from L+SD to L+3 (1.45 to 1.75) and by 846,000 viewers overall (5.8 million vs. 6.7 million).

·         A “World’s Got Talent” edition of “America’s Got Talent” (1.4/6 in 18-49, 6.9 million viewers overall from 8-9 p.m. ET) retained 93% of last week’s result in this 8-9 p.m. hour in both 18-49 (1.4 vs. 1.5 from 8-9) and total viewers (6.878 million vs. 7.385 million).

 

·         “America’s Got Talent” won the hour in total viewers.

Posted by:TV By The Numbers

blog comments powered by Disqus