Taxi Brooklyn

via press note:

  • The debut of “Taxi Brooklyn” (1.0/3 in 18-49, 5.4 million viewers overall from 10:01-11 p.m. ET) ranked #1 for the hour among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers and was #1 or tied for #1 among those networks in every key measure.  Versus NBC’s average in the time period last summer, “Taxi Brooklyn” was up +31% in total viewers (5.419 million vs. 4.134 million, L+SD non-sports).
  • From its first half-hour to its second, “Taxi Brooklyn” retained 90% of its 18-49 rating, despite airing in the 10 p.m. hour (earning a 0.9 from 10:30-11 vs. a 1.0 from 10-10:30).  In adults 25-54, the retention was 93% (1.4 vs. 1.5).
  • An encore telecast of “America’s Got Talent” (1.3/5 in adults 18-49, 6.2 million viewers overall from 8-10:01 p.m. ET) attracted NBC’s biggest overall audience in the slot since April 9, while matching the network’s top 18-49 rating in the time period, excluding sports, since May 14.  In the time slot, the “Talent” encore ranked #2 among the Big 4 networks in total viewers and adults 25-54.
  • From its first half-hour to its fourth, the “America’s Got Talent” rebroadcast grew by +36% in adults 18-49 (to a 1.5 rating from a 1.1).
  • For its second hour from 9-10 p.m., the encore “America’s Got Talent” tied for #1 among the Big 4 networks in adults 18-49 with Fox’s original “So You Think You Can Dance” (1.5 rating each from 9-10 p.m.) and ranked #1 outright among those networks in  total viewers and adults 25-54.
Posted by:TV By The Numbers

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