The Celebrity Apprentice FInale 2015

via press note:

  • The season finale of “The Celebrity Apprentice” (1.6/4 in 18-49, 6.0 million viewers overall from 8-10:01 p.m. ET) grew +14% versus last week’s original in 18-49 (1.6 vs. 1.4 from 9-10:01 on Feb. 9) and was up +20% in total viewers (5.989 million vs. 4.979 million).
  • Versus the prior cycle’s finale, “The Celebrity Apprentice” increased by +7% in adult 18-49 rating (1.6 vs. 1.5 from 9-11 p.m. ET on Sunday, May 19, 2013) and was up +13% in total viewers (5.989 million vs. 5.300 million).   In addition to outscoring the prior cycle’s finale, last night’s “Celebrity Apprentice” topped all 12 telecasts of that prior cycle in total viewers.
  • “The Celebrity Apprentice” will add significant audience with time-shifted viewing — last week’s telecast grew by +25% in 18-49 rating going from L+3 vs. L+SD (from a 1.42 rating to a 1.78) and by 1.1 million viewers overall (from 5.0 million to 6.1 million).  L+7 ESTIMATES: 2.1 in 18-49, 7.3 million viewers overall.
  • “State of Affairs” (1.0/3 in 18-49, 4.5 million viewers overall from 10:01-11 p.m. ET) matched last week’s 18-49 rating (1.0 vs. 1.0) and grew by +11% week to week in total viewers (4.476 million vs. 4.037 million).  Last night’s “State of Affairs” maintained its full 18-49 rating from half-hour to half-hour (1.0 vs. 1.0), despite the 10 p.m. hour.

 

  • “State of Affairs” will increase substantially in L+3 — the week-ago telecast grew by 52% in 18-49 going from L+SD to L+3 (1.01 to 1.53)and by more than 2.1 million persons (from 4.0 million to 6.2 million).  L+7 ESTIMATES: 1.7 in 18-49, 7.1 million viewers overall.
Posted by:TV By The Numbers

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