The Voice May 12 2015

via press release:

NBC TIES FOR THE TUESDAY WIN IN 18-49 AMONG THE BIG 4 WITH THE #1 SHOW OF THE NIGHT, ‘THE VOICE’

 

‘VOICE’ IS UP +11% VS. LAST WEEK’S 1.9 IN FAST-AFFILIATE RESULTS, UP 5% VS. LAST WEEK’S FAST-NATIONAL 2.0

 

‘UNDATEABLE’ RETAINS 100% OF LAST WEEK’S LIVE TELECAST, TIES ‘S.H.I.E.L.D.’ SEASON FINALE, BEATS ‘AMERICAN IDOL’

 

‘CHICAGO FIRE’ TOPS ‘S.H.I.E.L.D.’ FINALE TO RANK #1 AMONG THE ABC-CBS-NBC DRAMAS AT 10, THE 8TH STRAIGHT ‘FIRE’ ORIGINAL TO CAPTURE THE HOUR AMONG THOSE NETS

Tuesday Results:

·         “The Voice” (2.1/7 in 18-49, 9.0 million viewers overall from 8-9 p.m. ET) grew +11% versus last week’s 1.9 rating in these prelim fast-affiliate results in adults 18-49 and by +5% versus last week’s 2.0 in official nationals.   In total viewers, “The Voice” is up +3% versus last week’s fast-affil result (8.976 million vs. 8.753 million).

·         “The Voice” is the #1 show of the night on the Big 4 in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos.

·         “The Voice” will generate significant additional viewership via time-shifting — Originals of Tuesday’s “Voice” have grown by +25% in 18-49 rating this season (from a 3.28 to a 4.09) and 2.1 million viewers overall (12.4 million to 14.5 million) going from L+SD to L+7.

·         “Undateable” (1.3/4 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) retained 100% of last week’s 1.3 rating in 18-49 for a special live telecast and retained +98% week to week in total viewers (4.131 million vs. 4.213 million).

·         “Undateable” tied for #2 in the hour among the Big 4 networks in adults 18-49, equaling ABC’s season finale of “Marvel’s Agents of S.H.I.E.L.D.” (1.3 vs. 1.3 that hour) and beating Fox’s special Tuesday “American Idol” (1.3 vs. 1.2). “Undateable” tied for #1 in the time period among those nets in women 18-34 (1.0, ahead of “S.H.I.E.L.D.” and “Idol”).

·         “Undateable” will generate additional viewership via time-shifting — “Undateable” is increasing by +19% in 18-49 rating (from a 1.54 to a 1.84 and 611,000 viewers overall (5.3 million to 5.9 million) going from L+SD to L+7.

 

·         Upscale: Last week’s “Undateable” generated the most upscale 18-49 audience of the night among Big 4 shows of programs, indexing at a 135 among adults 18-49 living in homes with #100K+ incomes (100 represents an average concentration of those homes, L+SD).

·         “Chicago Fire” (1.5/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) won the time period among the ABC-CBS-NBC dramas in adults 18-49 versus the second hour of ABC’s “Agents of S.H.I.E.L.D.” season finale (1.5 vs. 1.3 that hour) and CBS’s special “CSI: Cyber” (1.5 vs. 1.2). “Chicago Fire” originals have now won the time period eight consecutive times among ABC, CBS and NBC in adults 18-49.

·         “Chicago Fire” also ranked #1 in the slot last night among those nets in adults 18-34, adults 25-54 and all key adult-female demos.

·         “Chicago Fire” will generate substantial additional viewership via time-shifting — “Chicago Fire” first-runs have increased by +61% in 18-49 rating (from a 1.86 to a 2.99) and more than 3.5 million viewers overall (7.5 million to 11.1 million) going from L+SD to L+7.

·         For the night, NBC tied for #1 among the Big 4 networks in adults 18-49 and was #1 or tied for #1 among those nets in adults 18-34 and all key adult-female demographics.

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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