via press release:
NBC’S EMMY AWARD-WINNING SERIES ‘THE VOICE’ TO HOST SOCIAL PRE-SHOW EVENT EXPERIENCE FOR VIEWERS DURING EACH LIVE SHOW STARTING TODAY MONDAY, APRIL 21
Artists, Coaches, A-List Guest Performers and Celebrity Fans Will Interact With Viewers Via Social Media Prior to Each Telecast
UNIVERSAL CITY, Calif. — April 21, 2014 — NBC’s Emmy Award-winning musical competition series “The Voice” has created a social media party event titled #VoiceTailgate to enhance the social media experience for fans. Viewers will be able to feel intimately involved with “The Voice” coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr. On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.
“Social media engagement with our fans has always been an incredibly important priority for the show,” said executive producer Audrey Morrissey. “By creating the #VoiceTailgate social pre-show, we hope to give our hungry fans a connection to their favorite artists and superstar coaches. We also hope this opportunity allows fans to experience and share behind-the-scenes social content leading up to the exciting live shows.”
As part of #VoiceTailgate beginning today Monday, April 21, online fans will be able to join the social media party with the coaches, artists, a-list guest performers and celebrity fans of the show. Fans will be treated to exclusive photos and videos from the #VoiceTailgate and backstage spaces. In addition, the coaches, artists and celebrity guests will take over various social platforms, participate in the Vine 360 mirror, photo booth and interact with celebrity Vine influencers.
Fashion blog Refinery29 (http://www.refinery29.com) will be the exclusive fashion commentators from the social pre-show with one of their editors sharing original social content live on various social platforms.
Food blogger, Siri Pinter will be also creating one special mocktail and appetizer for the social party each week. Recipes will be posted on Siri’s blog www.siriouslydelicious.com as well as Pinterest, Instagram and Twitter.
The Monday edition of “The Voice” ranks as the season’s #1 unscripted series on the Big 4 networks in adults 18-49 and total viewers, averaging a 4.8 rating, 13 share and 15.1 million viewers in “most current” averages from Nielsen Media Research through the season’s first 29 weeks. In adults 18-49, the Monday telecast is the season’s #2 entertainment program on ABC, CBS, NBC or Fox, behind only CBS’s “The Big Bang Theory.”
Tuesday’s “Voice” is averaging a 4.4/13 in 18-49 and 14.3 million viewers overall and has led NBC to 20 finishes of #1 or tied for #1 among the Big 4 networks on Tuesday nights this season, the most Tuesday wins for NBC in a season in the history of Nielsen’s current People Meter sample.
“The Voice” is a presentation of One Three Media (a Hearst / Mark Burnett company), Talpa Media USA Inc. and Warner Horizon Television. The series was created by John de Mol, who serves as executive producer along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.