The Big Bang Theory February 6

via press release:

 

“NCIS” AND “THE BIG BANG THEORY” ARE AMERICA’S TOP TWO FAVORITE CURRENT SHOWS,
ACCORDING TO A NEWLY RELEASED SURVEY

 

“The Good Wife,” “Blue Bloods” and “Criminal Minds” Also Rank Among
America’s Top 10 Favorites

 

Popularity of “NCIS” and “The Big Bang Theory” Extends Across Gender,
Geography and Demographics, Ranking Among the Top Shows With Millennials,
Gen X, Baby Boomers and Matures

 

            NCIS and THE BIG BANG THEORY are America’s top two favorite current shows, according to a newly released Harris Poll of 2,232 U.S. adults who were surveyed online in English between Jan. 14 and Jan. 20, 2015.

 

“We all know that NCIS and THE BIG BANG THEORY are the top-rated scripted series, but this survey demonstrates that these shows clearly stand out as America’s favorite choice in a growing television universe,” said David Poltrack, Chief Research Officer, CBS Corporation, President, CBS Vision. “This level of viewer engagement is important because research has proven that engaged viewers are more receptive to and more responsive to advertising. The CBS primetime lineup accounted for far more ‘favorite’ mentions than that of any other network and contained more different programs chosen as viewer favorites, confirming the unique bond between this Network’s programs and its audience.”

 

FAVORITE CURRENT TV SHOW

“What is your favorite current TV show?”

Unprompted responses

Base: All adults

 

Total

NCIS

1

The Big Bang Theory

2

The Walking Dead

3

Scandal

4

Game of Thrones

5

The Good Wife

=6

The Blacklist

=6

Modern Family

8

Blue Bloods

9

Criminal Minds

10

 

“=“ prior to a number indicates a tie

Source: Harris Poll

 

            The majority of the top 10 most favorite programs mirror Nielsen’s most-watched programs of the season. NCIS was far and away the #1 show, followed by THE BIG BANG THEORY.

 

NCIS’s popularity crossed all gender, geographic and demographic lines, ranking #1 among both males and females and #1 across all geographic regions. It was also the #1 broadcast network drama among millennials, Gen X, baby boomers and matures. THE BIG BANG THEORY also ranked among the top programs in these same categories.

 

            Other CBS programs that ranked among America’s top 10 favorites were THE GOOD WIFE tying at #6, BLUE BLOODS ranking at #9 and CRIMINAL MINDS ranking at #10.

 

Full poll results:

 

TOP THREE SHOWS AMONG DIFFERENT GROUPS

 

Group

FIRST CHOICE

SECOND CHOICE

THIRD CHOICE

 

 

 

 

Men

NCIS

The Walking Dead

The Big Bang Theory

Women

NCIS

The Big Bang Theory

Scandal

 

 

 

 

East

NCIS

The Walking Dead

The Big Bang Theory

Midwest

NCIS

The Big Bang Theory

The Walking Dead

South

NCIS

The Walking Dead

The Big Bang Theory

West

NCIS

The Big Bang Theory

The Walking Dead

 

 

 

 

Urban

The Walking Dead

NCIS

The Big Bang Theory

Suburban

NCIS

The Big Bang Theory

The Walking Dead

Rural

NCIS

The Big Bang Theory

The Walking Dead

 

 

 

 

Millennials (18-37)

The Walking Dead

The Big Bang Theory

NCIS

Gen X (38-49)

The Walking Dead

The Big Bang Theory

NCIS

Baby Boomers (50-68)

NCIS

The Big Bang Theory

The Blacklist

Matures (69+)

NCIS

Blue Bloods

The Good Wife

 

 

 

 

Conservatives

NCIS

The Walking Dead

The Big Bang Theory

Moderates

NCIS

The Big Bang Theory

The Walking Dead

Liberals

The Big Bang Theory

The Walking Dead

NCIS

 

 

 

 

Children in HH

The Walking Dead

The Big Bang Theory

NCIS

No children in HH

NCIS

The Big Bang Theory

The Walking Dead

 

Source:  Harris Poll

 

 

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Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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