via press release:
NEARLY 4 MILLION VIEWERS WATCHED THE PREMIERE OF THE GAME AND NEARLY 3 MILLION VIEWERS WATCHED THE PREMIERE OF LET’S STAY TOGETHER ON BET
THE GAME Season 6 Premiere Is #1, Delivering More Total Viewers And Adults Compared To All Other Returning Cable Sitcom Telecasts This Season
THE GAME And LET’S STAY TOGETHER Are This Season’s Top 2 Returning Sitcom Series Premieres On Cable Among Total Viewers
March 28, 2013—BET continues to takeover primetime with Tuesday’s telecasts of new episodes of THE GAME and LET’S STAY TOGETHER! Returning for a sixth season and marking its 100th episode, THE GAME premiere delivered more viewers and adults 18-49 compared to all other returning cable sitcom telecasts this season making it the #1 returning sitcom telecast on cable. THE GAME and LET’S STAY TOGETHER are now this season’s top 2 returning sitcom series premieres on cable among total viewers. And, the LET’S STAY TOGETHER season 3 premiere telecast is the #1 sitcom telecast in its time-slot on cable among all viewers and adults 18-49 this season.
The season 6 premiere of THE GAME premiered Tuesday night to a total of 2.5 million viewers during its 10:00 p.m.* premiere. When combined with THE GAME’s 11:30 P.M.* encore episode, it attracted almost 4 million total viewers. And, LET’S STAY TOGETHER 11:00 P.M.* season 3 premiere drew 1.9 million total viewers. When combined with LET’S STAY TOGETHER’ 12:30 A.M.* telecast the season premiere attracted almost 3 million total viewers.
*All Times EST
Source: BET Corporate Research via Nielsen ?LIVE + SAME DAY “FAST NATIONALS” DATA
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.