via press release:
NFL MEDIA POSTS RECORD NUMBERS FOR ALL THREE DAYS OF THE 2014 NFL DRAFT
NFL Network’s Rating & Viewers Up 27% & 33% From ’13 Respectively
With Growth Every Year, NFL Network’s Rating Up 104% & Viewership Up 121% Since ‘10
NFL Digital Media Properties Received More Than 44 Million Visits – Up 41% from ‘13
NFL Media – comprised of NFL Network, NFL.com and NFL Mobile from Verizon – posted record numbers across all platforms for all three days of the 2014 NFL Draft.
NFL Network’s coverage averaged a .79 US HH rating and 1.24 million viewers – both records for the network. Versus last year’s coverage, NFL Network experienced a 27 percent increase in average rating (.62) and a 33 percent increase in average viewers (931,000).
In the 10th year of covering the NFL Draft, NFL Network has increased ratings and viewership each year, and is up 104 percent in ratings and up 121 percent in viewership since 2010.
In total, coverage of the 2014 NFL Draft on NFL Network, ESPN & ESPN2 reached 45.7 million people across the three days, topping the previous record set in 2010, according to The Nielsen Company. The number of viewers that watched some part of the draft over the combined three days topped the previous record of 45.4 million set in 2010.
The NFL’s digital media platforms – including NFL.com and NFL Mobile from Verizon – set records over the three days of the 2014 NFL Draft including:
- 44 million visits: a 41 percent increase over 2013
- Visits to m.NFL.com nearly doubled and NFL Mobile from Verizon had a year-over-year increase of 133 percent
- Over the course of the 2014 NFL Draft, NFL digital media properties had 19 million visitors, 25 percent higher than the 2013 NFL Draft
- 23 million video views: an 86 percent increase from 2013 and 102 percent increase from 2012
ABOUT NFL MEDIA
Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.
Currently in more than 72 million homes, NFL Network has carriage agreements with each of the country’s largest television providers including Comcast, DirecTV, DISH Network, Cablevision, Cox, Charter, Time Warner Cable, Verizon FiOS and AT&T U-Verse.
For fans on the go, all NFL Network programming can also be streamed live on the NFL Mobile from Verizon app (NFL.com/mobile), the NFL app delivered on XBOX from Microsoft, and through Watch NFL Network (NFL.com/watch), with participating cable and satellite providers. For more information, log on to NFL.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.