via press release:


The Penguins of Madagascar Rank as the Number-One Program with Kids on all TV

Nicktoons and Nick Jr. Boast their Most-Watched October Performances Ever;

Nick at Nite Wins with Women 18-49

NEW YORKOct. 27, 2009–Nickelodeon closes October as basic cable’s top network with kids 2-11 (3.2/1.1 million) and total viewers (2.0 million) in total day. The network’s October schedule featured strong performances from The Penguins of Madagascar, which is the number-one program with kids 2-11 (7.2/2.5) and ranks as the number-one animated kids’ program with total viewers (4.4 million) for October.  Nickelodeon’s digital networks–Nicktoons and Nick Jr.–also scored their most-watched October ever, posting double- and triple-digit increases over last year’s like time period.

Nicktoons (available in 55 million U.S. households) logged its most-watched October ever among its core demographics and total viewers, averaging a 0.3/43,000 K6-11 (+16% in delivery), a 0.3/34,000 T9-14   (+21%) and 122,000 total viewers.  Nicktoons also grew over last year by +25% in rating with boys 6-11 (0.5/31,000) and +33% with boys 9-14 (0.4/26,000).  Fantastic Four: World’s Greatest Heroes boosted Nicktoons’ growth with boys 6-11 and boys 9-14 on Friday nights with an average of 0.8/51,000 B6-11 (+82% in delivery) and a 0.7/42,000 B 9-14 (+100% in delivery). Nick Jr. (formerly NOGGIN) also posted double-digit gains, averaging a 2.7/281,000 K2-5 (+36% in delivery) and 530,000 total viewers.

Nick at Nite–Nickelodeon’s night-time programming block–ranked as basic cable’s number-one network with Women 18-49 in total day and averaged a 0.5/524,000 A18-49, a 0.6/340,000 W18-49 and 1.3 million total viewers.

Nickelodeon, now in its 30th year, it is the number-one entertainment brand for kids.  It has built a diverse, global business by putting kids first in everything it does.  The company includes television programming, and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films.  Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one related basic cable network for 15 consecutive years.

Posted by:TV By The Numbers

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