via press release:
NICKELODEON’S A FAIRLY ODD CHRISTMAS DRAWS 4.5 MILLION TOTAL VIEWERS, RANKS AS WEEK’S TOP TELECAST WITH KIDS
SpongeBob SquarePants is Week’s Top Animated Series with Kids
Nick Wins Week with Kids and Total Viewers
NEW YORK–Dec. 4, 2012–Nickelodeon scored this week with the premiere of the brand-new, holiday-themed live-action/CG TV movie, A Fairly Odd Christmas (Thursday, Nov. 29, at 7 p.m. ET/PT), which drew 4.5 million total viewers and ranks as the week’s top telecast with kids 2-11.
A Fairly Odd Christmas starring Drake Bell (Drake & Josh) and Daniella Monet (Victorious), posted impressive triple-digit gains over last year. The premiere also bested its closest competitor (Disney) by triple-digits, with K2-11 (7.2/2.4 million, +140%), K6-11 (8.3/1.7 million, +152%) and T9-14 (5.7/1.2 million, +119%) and total viewers (4.5 million, +164%).
A Fairly Odd Christmas follows Timmy Turner as he travels around the world granting kids’ wishes. When his good intentions get him in trouble with Santa Claus and land him on The Naughty List, Timmy must find a way to save Christmas before it’s too late.
For the second consecutive week, SpongeBob SquarePants ranks as the top animated series with kids 2-11, averaging a 6.0/2.0 million K2-11 and 3.8 million total viewers for its Saturday 9:30 a.m. (ET/PT) telecast.
Nickelodeon closed the week (11/26/12-12/2/12) as basic cable’s number-one network in total day with kids 2-11 (2.8/945,000) and total viewers (1.8 million).
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).