Olympics Opening Ceremony

via press note:

  • NBC’s coverage of the Sochi Winter Olympics Opening Ceremony posted an 18.5 rating, 30 share in household results in the 56 markets metered by Nielsen Media Research (Philadelphia excluded), up 26% versus the last non-live Opening Ceremony (14.7/23 for Torino in 2006).  The 18.5 is off only 8% from the LIVE (ET/CT) telecast of 2010 Vancouver Opening Ceremony (20.0/33)
  • The top 10 local markets for Opening Ceremony were: Minneapolis, 26.0/45; Salt Lake City, 24.4/43; Ft. Myers, 21.7/34; Chicago, 21.6/34; Boston, 21.5/37; Kansas City, 21.5/34; Milwaukee, 20.7/35; Denver, 20.5/36; Portland, 20.4/33; and Buffalo, 20.4/33
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Posted by:TV By The Numbers

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