Univision New Logo

via press release:

On Super Bowl Sunday, Univision Network Ranked No. 2 for the Entire Evening Among Adults 18-34 and Adults 18-49

 

Versus the Prior Sunday, Univision saw Double-Digit Growth Among Total Viewers 2+, Adults 18-34 and Adults 18-49 While ABC, CBS and FOX Declined

 

Univision Broadcast Prime Highlights – Week of January 26, 2015 to February 1, 2015

 

·         This week (M-SU), Univision Network ranked No. 4 in primetime among Adults 18-34, outperforming CBS (+48%).  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34.

·         “Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+5% to 3.7 million).

·         Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+5% to 3.4 million), Adults 18-49 (+4% to 1.7 million) and Adults 18-34 (+5% to 780,000).

·         At 10pm, “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 and No. 3 network, respectively, among Adults 18-34 and Adults 18-49, outperforming NBC in each demographic.  The novela averaged 2.8 million Total Viewers 2+, 1.4 million Adults 18-49 and 677,000 Adults 18-34.

·         Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 3 and No. 4 network, respectively, on Saturday night among Adults 18-34 and Adults 18-49, outperforming FOX in each demographic.  “Sabado Gigante” (Giant Saturday) averaged 2.0 million Total Viewers 2+, 811,000 Adults 18-49 and 333,000 Adults 18-34.

·         On Super Bowl Sunday, Univision ranked as the No. 2 network among both Adults 18-34 and Adults 18-49, outperforming ABC, CBS and FOX in each demographic.  Univision’s full primetime lineup ranked within the top 10 programs for the entire evening among Adults 18-49 and Adults 18-34.

 

ü  Sunday-to-Sunday, Univision increased by double-digit margins among Total Viewers 2+ (+15%), Adults 18-34 (+14%) and Adults 18-49 (+10%) while ABC, CBS and FOX all reported audience declines.

ü  At 7pm, “Aqui y Ahora” (Here and Now) helped make Univision the No. 2 network among both Adults 18-34 and Adults 18-49, outperforming ABC, CBS and FOX in each demographic.  The show saw growth over the prior week among Total Viewers 2+ (+3% to 1.6 million) and Adults 18-34 (+19% to 305,000).

 

ü  Airing 8-11pm, “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 2 network among both Adults 18-34 and Adults 18-49, outperforming ABC, CBS and FOX in each demographic.  The show saw growth over the prior week among Total Viewers 2+ (+2% to 3.2 million).   

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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