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via press release:

Tuesday Results:

 

  • The seventh season premiere of “Parks and Recreation” (1.5/5 in 18-49, 3.8 million viewers overall from 8-8:30 p.m. ET) is up +50% or 0.5 of a point versus its finale last May in 18-49 (1.0 from 8-9 p.m. on Thursday, April 24, 2014) and up +39% in total viewers (3.761 million vs. 2.710 million).  Versus its prior season premiere, last night’s “Parks” debut is up +15% in both 18-49 (1.3 from 8-9 p.m. on Thursday, Sept. 26, 2013) and total viewers (3.761 million vs. 3.270 million).

 

  • Last night’s “Parks” matched the show’s best 18-49 rating since Thursday May 2, 2013 (1.6 from 9:31-10:01 p.m. with an “Office” lead-in) and was the most-watched “Parks” since Thursday Feb. 7, 2013 (3.791 million from 8:30-9 p.m.).

 

  • “Parks” won the time period among the Big 4 in adults 18-34 (1.6), men 18-34 (1.5) and women 18-34 (1.7).

 

  • UPSCALE: Last season, “Parks” was the #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (161 index).

 

  • TIME-SHIFTING: Last season, “Parks” originals grew by +50% from the show’s L+SD result to L+7 in 18-49 rating (to a 1.73 from a 1.15).

 

 

  • A second telecast of “Parks and Recreation” (1.5/4 in 18-49, 3.3 million viewers overall from 8:30-9 p.m. ET) retained 100% of the prior half-hour’s season-premiere rating in 18-49.  The 8:30 “Parks” tied for #1 in the time slot among the Big 4 in adults 18-34 (1.5) and women 18-34 (1.7).

 

  • The second “Parks” telecast also matched the show’s highest rating in adults 18-49 since May 2, 2013.

 

 

  • “Marry Me” (0.7/2 in 18-49, 2.2 million viewers overall from 9-9:30 p.m. ET) grew +7% week to week in total viewers (2.196 million vs.2.061 million).

 

  • Upscale: “Marry Me’” delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current”).

 

 

  • “About a Boy” (0.9/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET) built by a best-yet +29% on its 18-49 lead-in from “Marry Me.”

 

  • Week to week, “About a Boy” is up +13% in adults 18-49 (0.9 vs. 0.8) and up +2% in total viewers (2.758 million vs. 2.693 million).  “About a Boy” equaled its highest rating since Dec. 2 (1.1).

 

 

  • “Chicago Fire” (1.5/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) finished within a tenth of a rating point of the time period lead among ABC, CBS and NBC in adults 18-49 (1.5 vs. 1.6 for CBS’s “Person of Interest”).  “Chicago Fire” ranked #1 among those nets in women 18-49 and women 18-34 and tied for #1 in women 25-54.

 

  • From half-hour to half-hour, “Chicago Fire” held steady in adults 18-49 (1.5 vs. 1.5) and grew +5% in adults 25-54 (2.0 to 2.1) and +4% in total viewers (6.5 million to 6.7 million), despite the 10 p.m. hour, while the ABC and CBS drama competition declined half-hour to half-hour in all three measures.  “Chicago Fire” moved into a tie for #1 in adults 18-49 from 10:30-11 p.m.

 

  • “Chicago Fire” will grow substantially in L+7 – “Chicago Fire” first-runs have increased by an average +56% in 18-49 and more than 3.5 million viewers overall going from L+SD to L+7.

 

 

Projected “Live Plus Three Day” and “Live Plus Seven Day” Results:

 

Adult 18-49 Rating

Show… L+SD… L+3…L+7

Parks and Rec…1.5…2.0…2.1

Parks and Rec…1.5…1.9…2.1

Marry Me…0.7…0.9…1.0

About a Boy…0.9…1.1…1.2

Chicago Fire…1.5…2.4…2.6

 

Persons 2+ (Total Viewers)

Show… L+SD… L+3…L+7

Parks and Rec …3.8 million…4.5 million…4.7 million

Parks and Rec …3.3 million…4.1 million…4.3 million

Marry Me …2.2 million…2.6 million…2.7 million

About a Boy …2.8 million…3.6 million…3.8 million

 

Chicago Fire …6.6 million…9.4 million…10.1 million

Posted by:TV By The Numbers

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