via press release:



PAWN STARS #1 series on cable among Adults 25-54

AMERICAN PICKERS #4 series on cable and #1 new series among Adults 25-54

New York, March 30, 2010 – Driven by the success of the network’s hit series – PAWN STARSAMERICAN PICKERS and AX MEN – HISTORY™ experienced its top quarter of all time with year over year increases in all key demos in 1st Quarter 2010.

HISTORY’s 1st Quarter 2010 numbers vs. 1st Quarter 2009:

  • Total Viewers: 1.4 million, up +8% from 1st Quarter 2009 (1.3 million)
  • Adults 25-54: 747,000, up +15% from 1st Quarter 2009 (648,000)
  • Adults 18-49: 681,000, up +15% from 1st Quarter 2009 (594,000)
  • Men 25-54: 501,000, up +16% from 1st Quarter 2009 (431,000)
  • Men 18-49: 456,000, up +14% from 1st Quarter 2009 (400,000)

“HISTORY’s ratings success has been fueled by the exceptional performance of our new and returning hit series – PAWN STARS,AMERICAN PICKERS and AX MEN,” said Nancy Dubuc, President & General Manager, HISTORY. “It has been an outstanding 1stQuarter for the network with strong growth in all our key demos, giving us a great momentum for the rest of 2010.”

In addition, March 2010 was the network’s best month ever across all key demos with:

  • Total Viewers: 1.6 million, up +33% from March 2009 (1.2 million)
  • Adults 25-54: 802,000, up +27% from March 2009 (631,000)
  • Adults 18-49: 736,000, up +26% from March 2009 (582,000)
  • Men 25-54: 539,000, up +26% from March 2009 (427,000)
  • Men 18-49: 495,000, up +23% from March 2009 (401,000)

With 14 telecasts in 1st Quarter, PAWN STARS remains HISTORY’s #1 hit with an average of 4.5 million total viewers; 2.6 million Adults 25-54; 2.5 million Adults 18-49; 1.7 million Men 25-54 and Men 18-49. 2010 to date, PAWN STARS is the #1 series on cable among Adults 25-54.

The recently launched AMERICAN PICKERS attracted an average of 3.7 million total viewers; 1.9 million Adults 25-54; 1.8 million Adults 18-49; 1.3 million Men 25-54; and 1.2 Men 18-49 – with 8 telecasts in 1st Quarter. 2010 to date the series is currently is the #4 series on cable and #1 new series among A25-54 impressions.

AX MEN also yielded strong results with and average of 2.4 million total viewers; 1.4 million Adults 25-54 and Adults 18-49; 994,000 million Men 25-54 and 942,000 Men 18-49 – with 10 telecasts in 1st Quarter. 2010 to date, season 3 of AX MEN is up over +50% vs. season 2 in all key demos.

HISTORY™ and HISTORY HD™ are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American PickersAx MenBattle 360How The Earth Was MadeIce Road TruckersPawn Stars and The Universe, as well as acclaimed specials including 102 Minutes That Changed America1968 with Tom Brokaw, KingLife After PeopleNostradamus: 2012Star Wars: The Legacy Revealed and WWII in HD. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY web site, located at, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games and more.

Posted by:TV By The Numbers

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